I mean ...
So why do you think YOUR SHIP is a thing?
Colin, JMo, writers: Hook and Emma are kindred spirits, very alike, see things in each other that they understand and like, they are attracted to one another, he’s been good for her, he’s been there for her in ways that no one else ever has, he gave up his ship for her, he’s in love with her, she has feelings for him that scare her so she pushes him away because of that, not because she doesn’t like but because she does, they were always meant to be in love, this has been the plan from the beginning, amazing chemistry, similar backstories, etc.
Lana: Well, they’re both hot?
Everyone, cast, crew, entire creative team: They are not now, and never have been, and never will be, canon.