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This Week in Social Analytics on Tumblr | From ComScore’s 2013 U.S. Digital Future in Focus:

"Three social networks in particular – Tumblr, Pinterest and Instagram – each gained more than 10 million visitors over the course of the year in part by catering to a desire for more visually appealing content. comScore has called this phenomenon “the rise of the visual web.” Of the three, Tumblr had the largest audience at 30.8 million visitors (up 64 percent from the prior year), while Pinterest (up 284 percent to 28.9 million visitors) and Instagram (up 284 percent to 27.4 million visitors) both shared the same outsized growth rate.” 

The first graph above shows the shares for time spent on each site, with Tumblr coming in second behind Facebook, while the second shows the total unique visitor trend with Tumblr trending above both Pinterest and Instagram. 

You can download the full report at the link at the top of this post. 

Tumblr Engagement

The time spent on a site is one of the most important indicators of customer engagement online. That’s why marketers spend top dollar on platforms that maintain user focus, and increasingly that platform is Tumblr.

As a matter of fact, Tumblr is ranked #1 among the top 100 Internet properties in terms of engagement, according to comScore*.

In the last month alone, users spent 24 billion minutes on Tumblr. That’s 18 minutes per visit spent consuming 35 pages of gifs, photos, videos, text and music. And all together, that adds up to over 45,000 years worth of time on Tumblr, each and every month.

Tumblr users are not just scanning status updates and check-ins in one-minute sessions, they are immersing themselves in original content from the most innovative creators and brands in the world. Unlike other social networks that use little blue links and re-targeted coupons, Tumblr gives brands a platform to share their story, engage users in meaningful ways, and foster a community of brand advocates.

Tumblr is about consuming and sharing the things you love, not just the things you’ve done.

And people take time to do the things they love.

- Rebecca ‘the numbrs’ Rahmanian

[*Engagement defined as Time Spent Per Visit. Source: Tumblr Internal Data and comScore, May 2013.]

Check out some of the best infogifics on Tumblr here.

"SHINE WEARS OFF OF WEBSITES OFFERING DAILY DEALS"


Image via Wikipedia

DAILY-DEALS SITES TOOK A HIT THIS SUMMER, ACCORDING TO THREE ONLINE RESEARCH COMPANIES.

OVERAL VISITS TO THE SITES WERE DOWN 25% LAST WEEK COMPARED WITH THE SECOND WEEK IN JUNE, SAYS WEB TRACKER EXPERIAN HITWISE.RESEARCH FROM ANALYTIC COMPANY COMPETE SHOWED GROUPON HAD ITS FIRST MONTHS-OVER DROP IN TRAFFIC THIS YEARS IN JULY, WHILE TRACKER ComScore SAID THIS WEEK THAT BOTH GROUPON AND LIVINGSOCIAL WERE DOWN LAST WEEK FROM THEIR TOP WEEKS IN JUNE.

"A SHARE OF THE DEALS"

MOST-VISITED DAYLI-DEALS AND GROUP-BUYING WEBSITES:

"WEBSITE"

  1. GROUPON    SHARE   47.6%
  2. LIVINGSOCIAL  SHARE 29.5%
  3. EVERSAVE.COM  SHARE 10.6%
  4. DEALFIND      SHARE  3.6%
  5. BLOOMSPOT SHARE 1.7%
  6. KGBDEALS  SHARE 1.0%
  7. AMAZONLOCAL SHARE 1.0%
  8. BUYWHITME  SHARE 0.9%
  9. DEALCHICKEN.COM  SHARE 0.6%
  10. HALFOFFDEPOT.COM  SHARE 05%

comScore Releases December 2011 U.S. Search Engine Rankings

RESTON, VA, January 11, 2012 – comScore, Inc. (NASDAQ: SCOR)

Google Sites led the U.S. explicit core search market in December with 65.9 percent market share (up 0.5 percentage points), followed by Microsoft Sites with 15.1 percent (up 0.1 percentage points) and Yahoo! Sites with 14.5 percent. Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent.

Link

"comScore has published some data on YouTube usage habits, and it reveals that music remains a key factor in the site’s growth. comScore claims that 40% of YouTube visitors in July watched music videos, with Vevo accounting for 38% of YouTube’s monthly viewers […] Vevo’s 59.7 million viewers watched an average of 14.1 videos each during the month”

READ more on Music Ally and AdAge

ComScore calls Android top dog, Apple pulls further ahead of RIM

According to ComScore, out of the 82.2 million people in the US with a smartphone (up ten percent from last quarter), Android came in first as the biggest platform yet again, capturing a whopping 41.8 percent of the market like a boss. In a not-so-close second, Apple was able to snag 27 percent, followed by RIM in the third place spot with 21.7 percent — down 4 percentage points from last quarter.

Pulling up the rear is Microsoft with 5.7 percent, and lastly Symbian with a grim 1.9 percent — both down when compared to the previous three months. As far as US hardware manufacturers goes, Samsung is still on top with 25.5 percent of the market, while LG got 20.9 percent and finally Motorola with 14.1 percent, down 1.5 percentage points from before. Apple was able to snag some standing in the OEM space with a 9.5 percent share, while BlackBerry-maker RIM only captured 7.6 percent.

As the battle wages on, looks like Androids, iPhones, and BlackBerrys (oh my) are still on top — at least for this quarter. Check out the PR after the break for the full scorecard.


RESTON, VA, August 30, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.5 percent market share. Google Android continued to gain ground in the smartphone market reaching 41.8 percent market share.

OEM Market Share
For the three month average period ending in July, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.5 percent of U.S. mobile subscribers (up 1.0 percentage points), followed by LG with 20.9 percent share and Motorola with 14.1 percent share. Apple strengthened its position at #4 with 9.5 percent share of mobile subscribers (up 1.2 percentage points), while RIM rounded out the top five with 7.6 percent share.

Smartphone Platform Market Share
82.2 million people in the U.S. owned smartphones during the three months ending in July 2011, up 10 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 41.8 percent market share, up 5.4 percentage points. Apple strengthened its #2 position with 27.0 percent of the smartphone market, up 1.0 percentage points from the prior reporting period. RIM ranked third with 21.7 percent share, followed by Microsoft (5.7 percent) and Symbian (1.9 percent).


Mobile Content Usage
In July, 70 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.2 percentage points. Browsers were used by 41.1 percent of subscribers (up 2.0 percentage points), while downloaded applications were used by 40.6 percent (up 2.8 percentage points). Accessing of social networking sites or blogs increased 2.1 percentage points to 30.1 percent of mobile subscribers. Game-playing was done by 27.8 percent of the mobile audience (up 1.6 percentage points), while 20.3 percent listened to music on their phones (up 2.3 percentage points).

How Apple sells all year round iPhones

Apple has a track record of introducing a new iPhone in July, except for this year. As usual, the secrecy around the new product is tight, all that we can do is guess. Most of the guesses say that Apple will introduce a new iPhone 4s/5 in September. But without a new phone right now, consumers still buy the ‘old’ iPhone 4.

In a research from ComScore among 30.000 US mobile plan subscribers it showed that Apple sold 7.9% in March, and even 8.9% in June! People bought the phone while they new there would be knew one coming soon. The Gizmodo blog had a special name for the 6-month milestone, but forgot the name. Anyone an idea?

It is amazing how Apple is able to keep sales up, and even increase those with only one product, where HTC, LG and other manufacturers have a multiple product line and multiple introductions. Although, according to ComScore, LG, Samsung and Motorola have a higher market share, their share is not increasing as much and not for just one phone. What would be your next smartphone operating system?

First 3-week holiday online spending jumps 14%

ComScore reported holiday season retail e-commerce spending for the first 20 days of the November – December 2011 holiday season, during which $9.7 billion has been spent online, marking a 14-percent increase versus the corresponding days last year. Wednesday, November 16 has been the heaviest online spending day of the season to date at $688 million.

Amplify’d from www.gliteramerica.com

 

See this Amp at http://amplify.com/u/a1ix7v

In a recent report by comScore they released statistics about internet usage on mobile devices This ranged from the almost 7% of all internet traffic that takes place on mobile devices to the fact that nearly 3 out of 5 tablet owners made or completed a purchase on their tablet. A couple of stats that stood out in this report were ones that dealt with the iPad.

One of these statistics was that in August of 2011, iPads delivered 97.2 percent of all tablet traffic.  This is a staggering percentage.  Much can be attributed to the early release of the iPad relative to other tablets.  When the first iPad came out it was the only decent tablet on the market so users purchased it.  Also those that were familiar with the iPhone and iPod touch knew roughly what they were getting if they were going to purchase an iPad.  Nowadays all other tablet producers are playing catch-up.  Apple has a stronghold on the market and isn’t letting go (see iPad 2).  When making a  tablet purchase people often ask, How’s this different from the iPad.  Apple set a mile-high bar that other manufacturer’s are struggling to reach.

The other surprising statistic was that iPads have begun to account for a higher share of Internet traffic than iPhones (46.8% versus 42.6%).  At first this may seem out of place but when you think about it some more it makes perfect sense.  The iPhone is first and foremost a phone.  That’s what separates it from the palm pilots and two ways of past and the iPod touch.  People don’t buy it not to use the phone.  The iPad on the other hand has two main uses; Everything you do on the Internet and everything else that you can do that doesn’t necessarily need the Internet.  Now that a large percentage of people own iPads the total amount of internet usage is going to pass that of iPhone users and it’s probably going to stay that way.  The iPhone is a phone that lets you play music and connect to the internet.  The iPad is an Internet device which sort of does other stuff……..but you can connect to the Internet!

The rapid growth of Tumblr continues. According to comScore data, 13.4 million unique visitors in the U.S. came to the social blogging site in July - up 218% from last year. 

This milestone comes on the heels of Tumblr surpassing 20 million blogs in June - a number that’s now approaching 28 million.

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