What organizations need to understand and manage about the shifting dynamics of influence :

  • The economic impact on value creation and capture — from total customer lifetime value to total customer network value
  • The impact on rules of engagement — diverse sets of players are now shaping the norms and regulations
  • Geopolitical impact  on business environment — including social unrest as power shifts away from traditional bases 
  • Greater interdependence between organizations and individuals — including individuals who are employees

(via The Influence Landscape: The Evolving Power of Shapers & Influencers)

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