- In order for a movie to be considered a “success” it has to make twice as much or more that it’s total production cost in domestic sales (Companies account for extended/delayed release dates, and sometimes even use the domestic release as a gauge for how many places to release it in afterwards)
- So far, these are the stats on the Book of Life:
- Which means that so far, The Book of Life has not even made back it’s production costs in TWO WEEKS, much less have made enough to be considered anywhere near a success. Even if they HAD reached the 50 million mark by now, it would still be considered a flop by studios- because studios are looking to make a profit, not just pay back people for their work on a film and go home empty handed.
- Especially not in our era of multimillion opening weekends for big Blockbuster films.
- It took FOURTEEN YEARS for any movie studio to agree to take a chance on this film and produce it, EVEN with Guillermo Del Toro’s backing. According to the Director and co-writer Jorge Gutierrez, “I pitched it to every studio in town and they all said, you’re a dumb kid just out of school, and no one’s interested in this subject matter; there’s no audience for Hispanic movies.”
NOW BEFORE YOU GET YOUR OUTRAGED JIMMIES IN A TWIST, HEAR ME OUT:
- If the film is NOT available in your town/city/state/country/continent at this time, THEN NO ONE EXPECTS YOU TO GO SEE IT.
- If you don’t have the funds to go see the film due to personal circumstances and/or previous priorities, NO ONE EXPECTS YOU TO PUT YOUR LIFE ASIDE FOR A FILM; NO ONE EXPECTS YOU TO SEE IT.
- If you’ve had work and school and other engagements that have prevented you from going to see this film, then NO ONE BLAMES YOU FROM GOING TO SEE THE FILM
- If you ARE a movie-going person who’s expressed a sincere interest in seeing more diversity in films (especially in Animated films) and have been part of the vocal movie community on Tumblr discussing and demanding more representation
- And you do have the funds and time and ability to go see it
- Then please go see it
- If you could spend 15 dollars on The Avengers in IMAX and 12 dollars on seeing Frozen three times and HTTYD 2 and so many other bigger films this year then please spare your 12 bucks to go see this little film and support it
- Let’s really put our time and money and support behind our mouths and take action (again, IF YOU CAN)
- Because letting another attempt at a more diversified film flop only proves to those companies what they told Jorge Gutierrez for 14 years: that no one cares. It’s that simple.
- Even if you can’t or don’t want to see it, then please- promote it. Spread the word on the film. The marketing for the film has been terrible (to say the least), so even a recommendation or a suggestion can help encourage other people to go.
ONE LAST NOTE:
- The Book of Life is not a perfect film; most films rarely are. However, even with it’s imperfections, it’s a start in a genre that is desperately needing some diversity in it’s characters and stories. Not just for representation’s sake, but because as a Latina woman myself, it would have been AMAZING to see such a beautifully executed, professionally produced film reach wide success and show that our stories do matter, our cultures are interesting and our stories deserve to be told.