So I bought a bunch of U by Kotex tampons today (not a sentence I ever thought i’d write on Tumblr). I didn’t even know they sold them in Australia. I’ve never considered changing brands of sanitary products and I’ve never remotely enjoyed buying period products before; but suddenly today I found myself in a supermarket isle carefully (and excitedly? how weird!) examining, choosing and buying period products months before i’ll even need them… and why gentle viewers was I suddenly having this strange urge? Carmilla.
Brand loyalty is a huge deal. Especially when the customers you are acquiring are young women who will be buying literally thousands of dollars of period products throughout their lifetimes.
Brand loyalty for period products which give the customers positive emotions when they buy them because they feel like they are somehow (in a small way) expressing their sexuality and which make them feel little bit closer to their current favorite piece of entertainment media is even harder to come by (previously impossible i’d hazard a guess).
Plus the whole PSA thing was freakin awesome because it was made abundantly clear that talking and joking around about periods is totally normal thing to do (which it should be!).
So thanks Kotex for getting behind the awesomeness that is Carmilla, and for making me feel like i’m spoiling myself when I buy sanitary products. Please give us a Season 2, and then i’ll tell all my friends and sisters to buy U by Kotex (yes this is blackmail).
Aaaand, the box is black, which I like ;)