Quinoa has officially gone mainstream

The protein-packed grain that health fiends have been flipping out over — and Bolivian villagers have been eating for centuries — will soon be found in the cereal aisle. In January 2015, cereal giant General Mills will begin selling “Cheerios + Ancient Grains,” a mix of oats, quinoa, Kamut wheat and, apparently, plus signs.

But America’s obsession is hurting those who rely on it