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OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics.It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink’s slogan was “Things are going to be OK.” Spokespeople for the company and their advertisers were very frank about the fact that they were marketing the drink entirely on the “feeling” rather than the taste.

Both the cans and the print advertisements for the soft drink featured work by popular “alternative” cartoonists Daniel Clowes and Charles Burns. Unlike the brightly colored Coca-Cola cans, they were decorated in drab shades of gray, with occasional red text. In addition to the primarily two-tone illustrations, the cans would feature a special code that could be entered at the given 800 number as well as a “Coincidence”, which was usually some odd bit of trivia about some town in the United States. They would also sometimes contain messages from the OK Manifesto, which was a series of platitudes about OK-Ness, pithy thought reform sayings with no real meaning, doublespeak, mocking traditional advertisement slogans or catch-phrases. Some cans had similar messages printed on their inside..

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