Dear Internet: We have a confession to make.

The person reblogging this post has been taking part in an elaborate prank. We’ve kept it going for a long time now, but April Fools’ Day just seems like the right time to come clean.

There is no Sherlock fandom.

That’s right. For the past five years, the thing that you thought was a fandom was actually a carefully-coordinated parody of a fandom.

I know, I know—as soon as you hear the truth, it’s OBVIOUS, right? I mean, who in their right minds would wait this long or care this much about a TV series that doesn’t even have ten episodes? Nobody!

Thanks so much to the thousands of volunteers who helped pull this off, and those of you who kept the secret this whole time. Now that the final stats are in, I can reveal you even spelled “Cumberbatch” correctly 81% of the time, which is 46% higher than the global average! Way to commit to the part!

And of course I should give a special shout-out to some of the teams who really went the extra mile: everyone on the ship war squad, Morgan and the rest of the crew who programmed and maintained the fic-generating bot, the subliminal-messaging geniuses behind “Believe in Sherlock,” and those of you who came to the flash mobs during filming and managed to convince the mainstream media this was all real. You guys were the heart and soul of this completely artificial construct, and I hope to pretend to care about something with you again in the future.

In related news, we’ll be having a gently-used scarves sale next week. Hope you like blue ones!

New people to follow

Hey, I’m looking for new blogs to follow. Please reblog this if you post stuff about:
Dan and Phil
Doctor Who
My Chemical Romance
Green Day
Fall Out Boy
Panic! At The Disco
Other miscellaneous punk rock/punk pop
Just general art
Funny stuff

Thank you so much!!!!!

We all know Sherlock is an unreliable narrator, but here at last is PROOF he was lying about Mary saving his life:

Do you see it?

That’s right—according to Sherlock, Mary dialed 999 to call emergency services and save his life.

Which, of course, is ridiculous.

Everyone knows the real number for emergency services is 0118 999 881 999 119 7253.

There’s no way she had time to spend the full 10 seconds singing the jingle and dialing. So the whole thing just falls apart, thanks to careful analysis of this clever clue from the writers.


[Happy Reichencrack Day! This is a #reichencrack theory.]