We are a clothing company, of sorts, based out of the midwest. We are a little old school, and believe in doing things the right way from the beginning. We value spending free time helping friends with their builds, not because it is what we should do, but because it is what we want to do. We are passionate about our work as individuals, in builds, and as a company.
We do these things not because they are easy, but because we will always live low. All is fair in love and low.
The Lowered Values Mission Statement is simple. It’s a code we live by as car builders, and as members of our community. We’re straight out of the midwest, and proud of it. The goal for Lowered Values is to take this lifestyle that we live and breathe, and create a line of clothing that communicates this sincerely through language and form. Our products are built like the cars in our garage, from the ground up with an intense attention to detail. For this summer we are proud to bring you a lineup of vinyl, tees, sweatshirts, and accessories with logos that play on the semantic structure within the industry. Our products are printed right here in the Twin Cities, in limited batches and colorways. We aim for our goods to get better with age, and with a bit of oil on them.
Here’s a peak at what our designer has been up to. We hope to see everyone this summer, and make sure you swing by the pop-up shop to say hello and give Ami the shop cat a high five.
If Nicole Killian taught me anything, it’s that you can use anything to make design.
I like to call this a “Caddy Collagraph.” The first board is using interior fabric, air filter material, part of a valve cover gasket, and a coolant hose for the relief print out of a 1981 VW Rabbit Pickup Caddy, 1.6 NA diesel.