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HYMER, Wohnmobile
Advertising Agency: Stockenhuber Design
Project: Print Ad Campaign Presentation “HYMER. The million stars suite”
HL: ”Sicher könnten Sie auch in einem 5 Sterne Hotel nächtigen. 
Aber warum sollten Sie das wollen?”
Claim: “HYMER. Die Millionen Sterne Suite.”
HL:
"Sure, you could stay in a 5 star hotel.
But why would you want that?”
Claim: “HYMER. The million stars suite.”
Concept/Idea: Daniela Stockenhuber
Art Director, CD: Daniela Stockenhuber

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3 Questions That Could Change The World

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I’ve always had a lot of feelings about this issue, but have been thinking about it a lot more since the White House’s release of the “It’s on Us” campaign and the scary instance of Skidmore’s lockdown this morning.

It’s on us, but not how you think.

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Hong Kong’s “Cubicle Dwellers”: Exposing Life in One of the World’s Most Densely Packed Cities

In light of the current political protests in Hong Kong, showcasing a project from the Hong Kong-based Society for Community Organization (SoCO), a non-governmental and human rights advocacy group, seems fitting. SoCO has organized community social actions and civic education programs to encourage political participation since 1972, and it recently brought attention to the unacceptable living conditions of many of the city’s poorer inhabitants in a disturbingly illuminating ad campaign. “Cubicle Dwellers” shows the tiny apartments, averaging only about 40 square feet and too small to be shot from anywhere but above, that over 100,000 people occupy. In these spaces, individuals and families must rest, cook, and store all their personal belongings. Due to Hong Kong’s lack of buildable space, the city has come to be one of the world’s densest, resulting in increasingly tall, tightly-packed dwellings. Indeed, thirty-six of the world’s 100 tallest residential buildings are in Hong Kong, and more people live or work above the 14th floor than anywhere else on Earth, making it the world’s most vertical city. The project highlights how the disparity between industrial growth and human needs can rapidly transform environments, and how an imbalance in the way we distribute our energy resources can paradoxically create places of enormous wealth and widespread poverty. 

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