I SPY for Fashionising.com

Photography Cameron Etchells (me) @ All of the Above Creative

Stylist and creative director Claire Mueller @ All Of The Above Creative

Mua Samantha Enticknap @ All of the Above Creative

Nail Art Vikki Aldridge

Model Sheldean Perrett @ Scene

Claire came to me with the idea for this shoot almost fully figured out. She had a theme for each flat lay and what type of accessories that she wanted in each. We worked on what surface to use for each flat lay and back drop and I came up with the lighting designs.

We shot each theme together, shooting flat lay then the beauty shot to give Sam and Vikki time to work on make up, hair and the nails.

The lighting for the beauty shots was based around typical beauty lighting setups. I had one light up high directly in front of Sheldean pointing down at about 30° with a shoot through umbrella pushed close to the flash head to minimise the size of the light source and enhance the contouring shadow on the face. I then had two black flats on either side of Sheldean’s face to stop any stray light from bouncing back and filling the shadows. The last part of the lighting setup was a 120cm silver reflector placed on a 45° angle on the ground to the right of the image to add some fill and a small catch light in her eyes.

For the flat lays the lighting changed for each and there was no exact science to it. I played with one light in a 160cm octabox until Claire and I where happy with how the images looked.

This is the type of shoot that I really enjoy. When some one comes to me with a shoot idea that I really like and then trusts me to run with it and truly collaborate. 


Its always nice to see up and coming designers. Last year I went to most of the student shows to see what was coming through and I really liked a lot of what I saw.

Xpress Fashion presented an award to one graduate from each fashion and textile course in Perth. Part of this award included an image in Xpress fashion as part of the class of 2011. These images show case the designers favourite pieces from their collections represent years of dedicated study.

Photographer Cameron Etchells

Styling Emma Bergmeier

MUA Rebecca Joanne

Hair Melissa Cook

Models Jacqueline and Eduardo @ Scene