call parade

9

Call Parade

Spotted on the streets of metropolitan São Paulo are 100 peculiar phone booths that were given to 100 artists for free-reign artistic transformations! This public exhibition, known as Call Parade, was started to “promote artistic connectivity between the artistic manifestations, its makers and the public” according to it’s sponsor, Vevo – a Brazilian telecommunications firm.

With over 1,900 photographs on Instagram tagged with #callparade of these strange, whimsical, and beautiful hood fixtures, we think it’s safe to say the exhibit has been a success!

4

Call Parade: 100 Phone Booths paired with 100 Artists on the Streets of São Paulo

Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní. You can see a gallery of all 100 phones here

source. Colossal

4

Call Parade: 100 Phone Booths Given to 100 Artists on the Streets of São Paulo

Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní. You can see a gallery of all 100 phones here

3

Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní. You can see a gallery of all 100 phones here. (via lustik)