Small Is Bountiful
Tim Wu explains why small businesses are starting to win again:
Independent bookstores (whose sales are actually rising) can’t beat Amazon on price or selection. But they can curate intensely and make the act of browsing for books an enjoyable experience that cannot be matched online. True, the differentiated product is often more expensive, but a craft beer or a fancy coffee, unlike, say, a Lamborghini, is not beyond the reach of the middle class.
Photograph by Eros Hoagland/The New York Times/Redux