Current favorite art project.

Brand Spirit: every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest form. I can purchase each object for less than $10, it can be something I own, something another person gives me, or something I find.”


Andrew Miller’s Brand Spirit revolves around a total of 100 well-known objects, of which he has been photographing one every day since the beginning of the project. Miller seeks to remove all visual branding of the product and to reveal its pure form by painting it white. Being very interested in branding and brand design, I find this project particularly interesting. Mostly because you not only instantly recognize the sort of product it is, but also because - along with it - a particular brand name pops up in your head. Miller still has 29 products to go, be sure to check them out.