"After three years the owner of Platz called me again. He was about to re-position the "Platz" brand since the place is in the most elegant neighbourgood, next to the St. Stephens Cathedral in the heart of the city.
I cleaned the typography a bit but saved the rough cardboard as the main material. The only playing with the letters was to cut them for the same shape as their neighbour. I was inspired by the old beer and wine bottles so the identity is based on these bottle and glass shapes. On the menu the logo is laser engraved into the cardboard, and we used blind emboss for the shop cards.”
Balletti Design is a South West London based Interior Design and Lifestyle brand created with the aim of beautifying life. I wanted to emulate that bubbly yet still sophisticated personality that Guilia of Balletti Designs is. Each piece of the stationary displays a different part of the watercolor illustration making it all playful and cohesive.
The business cards are printed on a 620gsm cotton card, with the watercolor details embossed and the logo finished in gold foiling. The letterhead and notepad are printed on 80gsm off white paper.
Known for their adventurous flavors, Brooklyn-based Hay Rosie Craft Ice Cream Co. uses only the freshest local ingredients and is quickly becoming a neighborhood favorite. We designed the brand to communicate their farm-grown, made-form-scratch philosophy and developed a unique packaging system that would set them apart from traditional pints.
Princesses may seem like a permanent feature of the toyscape, but they were less common before the 1990s. “The idea that pink princess fantasy dream dolls have always been a part of girlhood is false,” says Elizabeth Sweet, a lecturer at the University of California, Davis, who studies the cultural history of toys. Sweet has found that the popularity of gender-neutral toys reached a peak in the mid-1970s. Since then, toy makers have embraced the market-doubling effect of pushing certain toys to boys and other toys to girls. Sweet says the level of gender segregation has never been higher. A typical big-box store might have four aisles of blue toys and four aisles of pink toys with an aisle of yellow toys in between. “Separate but equal,” she says. Legos, for example, evolved from simple packs of building blocks into play sets mostly sold to boys, often with brand tie-ins. In 2012, the company introduced Lego Friends, which are basically Legos for girls.
Gender was remarkably absent from the toy ads at the turn of the 20th century but played a much more prominent role in toy marketing during the pre- and post-World War II years. However, by the early 1970s, the split between “boys’ toys” and “girls’ toys” seemed to be eroding…
But by 1995, the gendered advertising of toys had crept back to midcentury levels, and it’s even more extreme today. In fact, finding a toy that is not marketed either explicitly or subtly (through use of color, for example) by gender has become incredibly difficult.
There are several reasons gender-based marketing has become so prevalent. On a practical level, toy makers know that by segmenting the market into narrow demographic groups, they can sell more versions of the same toy.
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