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Having quickly grown from a junior exploration company to a bonafide gold producer, the leading producer in Vietnam no less, Olympus Pacific Minerals came to us in need of a complete rebrand. Their rapid growth had left them with an array of logos and gold fields branded individually rather than sitting under one overall corporate banner.

Their new name was to be Besra. Which was particularly apt as the Besra hawk, a native of South East Asia, is a tenacious and agile hunter with superb vision; which fitted the company’s vision perfectly. Conveniently an illustrated Besra hawk’s head also sat perfectly with the final logo design.

Multiple variations of the logo were designed to enable the creation of a hierarchy that put Besra at the top and worked down to individual gold fields. The branding was rolled out across stationary, their website, internal signage, uniforms and even a cafe.

Watch on coryschmitz.tumblr.com

This new SCE Santa Monica Studio video goes more in-depth into the new logo’s versatility, & it uses the font we made, SMS Vanguard!

In related news, I just got a rad care-package in the mail from the studio! So cool to see the logo in use.

As a teenager, I didn’t understand that saying you’re a feminist is just saying that you hope women and men will have equal rights and equal opportunities. What it seemed to me, the way it was phrased in culture, society, was that you hate men. And now, I think a lot of girls have had a feminist awakening because they understand what the word means. For so long it’s been made to seem like something where you’d picket against the opposite sex, whereas it’s not about that at all. Becoming friends with Lena – without her preaching to me, but just seeing why she believes what she believes, why she says what she says, why she stands for what she stands for – has made me realize that I’ve been taking afeminist stance without actually saying so.
—  Taylor Swift. (Talking about her friendship with Lena Dunham) VIA: Huffington Post
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schoener

our tumblr for inspiration

Logodesign & visual identity for the czech republic born deep house dj

oldrich sic jr. as him being a vinyl adicted person with a very outgoing and humorous character we decided to create a playful logo with motion and dynamism to fit him best.


Links: website & behance

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