Owen + Alchemy by Jack Muldowney & Potluck Creative / jackmuldowney.com & potluckcreative.com

Owen + Alchemy is a small ‘juice apothecary’ in Chicago’s Logan Square neighborhood, a very trendy and flourishing part of town. The owner, Anne Owen, has a background in fashion publications in Miami and wanted to bring that simple, stark and fashion-forward look to her juice bar. Her name, paired with the alchemic approach of their juice and food concoctions led us to create this brand inspired by old alchemic symbology, with a modern twist.

The site About.me is a place to establish your online identity. This is a screen grab from Josiane Pilon’s About.me page. For the last three-and-a-half years, Eric Chandler has been teaching a selection of ten courses in communications, marketing and public relations in New York University’s School of Continuing and Professional […]

Claire Martin on Italian designer Maria Sebregondi’s revival of the moleskin notebook as a product with the same name:

“There were different journals on the market, but it was an unbranded market and not an inspiring one,” Ms. Sebregondi says. She explicitly linked her product to the moleskine-style heritage by including a paper insert in each notebook that name-dropped its famous users and proclaimed Moleskine as “the heir and successor to the legendary notebook used by artists and thinkers over the past two centuries.”

The appeal was for customers to imagine themselves “jumping on the shoulders of giants,” she says. “The inspiring story made the difference.”

Brilliant maneuver, obviously. I’ve long thought that the role of aspiration in successful products is often overlooked. And I know I’m not alone here. Moleskines are great. But what’s really great about them is that Pablo Picasso, Vincent van Gogh, and Ernest Hemingway used them. 


Dangerously therapeutic to watch.

Perfectly drawn logos drawn from scratch using pen and ink, by calligrapher Seb Lester.

Prepare to be amazed by what you can find on his Instagram page.


Kate Spade Saturday Packaging and Product by Allison Henry Aver

“The Creative Team at Kate Spade Saturday was responsible for designing, writing and naming all branded materials—from price-tags to product. The following is a small sampling of what they have created.”

Allison Henry Aver is a Creative Director specializing in brand experience, design direction and creative strategy for fashion and lifestyle brands. Most recently, she was the founding Design Director for Brand Creative at Kate Spade Saturday, the newest member of the Kate Spade + Company family, overseeing the creation of the brand’s voice, identity, and personality in all channels. She led a team of art directors, copywriters and designers whose work touched and influenced all aspects of the brand — from in-store, online, advertising, content and social media.

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The Outpost by Riflewearerifle.com

Launched in Lebanon in 2012, The Outpost is a magazine of possibilities. It identifies, understands and analyzes the conflicts, morals, energies and opportunities of a changing Arab world and lays down potential roads ahead. It aims to ignite a socio-cultural renaissance in the Arab world by inspiring its readers to explore a world of possibilities. Working with an international network of contributors, we launched an ambitious and innovative magazine and designed its first three issues.

Our approach was focused on a journalistic perspective. We developed a grid system based on four different types of articles, which allowed us to distribute the elements of every page in a tidy and organized way, while still being able to play with blank spaces and big images. Content is supported by large infographics and illustrations.

For the three main sections we created a system (visible on the top spine) that helps the reader to navigate through the pages. We also developed a color-coded system for the cover and opening section, which was printed in monochrome and on a different kind of paper.