brand-fail

Dear Lilly for Target,

Hello there. How has your day been? Great, I assume. You sold out your line in lightning speed. Congratulations.

Also, congratulations for losing me as a customer. Like many girls, I was more than excited for the Lilly for Target launch because I can’t afford $200+ for a dress. But you guys were going to provide a solution for girls like me. A chance to get Lilly at a fraction of the price. I’ve had the date marked in my planner ever since you announced the launch.

So April 19th rolls around. Unassuming me, you said the collection was going to be for several weeks. Why would I get up before the store opens, most brand launches are there for 3 weeks to a month. Target opens at 8 a.m. I call at 8:01 to see if the product is on the floor yet. And lo and behold, it’s sold out.

Sold out. At 8:01.

What went wrong Lilly? You of all people should know the epidemic of a shopping spree (After Party sale, Warehouse sale anyone?). So why wasn’t enough product provided to begin with? Why are there stories of items being ripped out of the hands of other people? Why are there stories of middle-age suburban moms buying things in bulk just to resell on Ebay?

You had the perfect opportunity to reach a demographic of people who can’t normally buy your products. Instead, you catered towards your elite, to those who will spend $200+ on a dress and not blink an eye.

You failed me, Lilly.

You had the option to create enough product or to create a limit per customer. But no, you didn’t heed such advice.

The worst of if it is the fact that you won’t even acknowledge the countless numbers of Lilly fans who have been asking for hours if there will be a restock. You haven’t acknowledged the numerous tweets with complaints, horror stories and questions.

I’ve been Twitter watching you. You have favorited the tweets of those who managed to get something and come out alive. You’re ignoring everyone else.

Is there going to be a restock? Do you even care?

So, congrats Lilly. All plans I had of ever being a customer with you are gone now. I will not grace your doors with my presence, nor your websites nor anything else.

To some, it might just be a clothing launch and if you snooze, you lose.

But for a company that marketed and advertised and hyped as much as you did, you failed to produce.

I for one do not want to partake in a brand that doesn’t prepare for its customers, that doesn’t care for them, that makes promises that fall through.

If we don’t stop things like this from happening again, we are just going to get overrun with madness.

I hope you eventually take into consideration all of the fans you could have had that you lost.

Sincerely,

Disappointed.

youtube

Sometimes less is more.

Prime example - The latest ken block gymkhana video, a follow up to the initial viral, both of which have tons of fast car porn and more skidding and smoking tyre action than you could imagine. The only difference is that the second one looks like it has been through a couple of research groups and then the marketing team at DC shoes and Monster energy drinks asked the finance and HR department for their opinion. The result, an unapologetic logofest ! so much so that even tried to spoof the fact that they branded the hell out of pretty much everything.

In my opinion the “spoof” is embarrassingly transparent and takes the brands into the negative when it comes to street cred.

The greatest irony is that I think the initial video had more brand impact with less brand presence - a simple principle that few brands are brave enough to embrace. Its much easier to paste a whole bunch of logos and product shots all over the place, and its far safer too… or is it ?

All that being said - he really is an incredible driver, and it is an amazing brand association. If only the brands involved had a bit of self confidence.

(I went to try and find a link for the original video only to find that they had plastered it full of overt branding as well - under the title “infomercial” i think what they meant was “overtly commercial” maybe it was a typo ?)

From the Marketing Geniuses of Big Pharma: AcipHex

I thought this was a joke when my friend sent it to me. No way a Big Pharma heavy hitter with a multi-million dollar marketing budget would let a medication for acid reflux and other gastro-related issued to be named: AcipHex.

Proofreading tip: Read your copy out loud to avoid ass effects. 

Banking blah blah

Recipe for a ‘feel good’ SA TV Ad. Throw in a montage of epic moments, add 1x classic song and then peg your brand onto the end of the montage, you know so that it looks like your brand was part & parcel of all these great moments.

Standard Bank’s latest Ad is one of those: http://10and5.com/2012/10/09/standard-bank-moving-forward-tvc/

We get that this advert is to celebrate 150 years of Standard Bank, but… so what?

Are you us moving forward? Do you have the best banking App? The best rates? The best online banking service?

Show us, stop telling us.

Via: (http://10and5.com)

Oh but wait.

Bands that should totally cover “Tip-toe Thru the Tulips with Me”

Brand New
Real Friends
Bayside
Vanna
TDWP
Excision
This Wild Life
Bassnectar
Senses Fail
Defeater / Alcoa
Transit
Balance and Composure
Bring Me The Horizon

And so many more. Boyfriend you are a genius!

Ouch!! Didn’t see this one coming.  An article written by (genius) Tyler Brule, the current editor of one of my favourite magazines, Monocle.

Remember Cool Brittania? When Vanity Fair declared London one of the greatest places to live?  It was a great time to be in good old Blighty, now it seems to be suffering a branding issue and thanks to News International, it’s just became epic.

It was all going so well, yes the economy had come off the rails but the Brits were doing what Brits do best…coping.  There was a great plan, the Royal Wedding (all eyes on Britain), the Olympics (all eyes on Britain again please), then probably another bloody Royal Wedding (just for luck).  Then came the summer of pain, not even the most useless of British institutions (insert name here, British Airways comes to mind) could have delivered the three way blunder that was the hacking scandal.  It was humliating and the whole world watched, the final nail being the custard in Ruperts Face.

But there is light at the end of the tunnel.  Yes, we lack hard powers, a major manufacturing base or any real tangible exports.  But it’s not the tangible that matters, it’s the intangible that matters to Britannia. We are in fact a nation of brands - waiting to be leveraged. The Royal Family, English Premier League, BBC, The Beatles, Posh and Becks!! etc. all able to turn heads and maintain the UK’s position as world leader in creativity and diversity. 

All we need is a great leader.  I’m living in Africa now, please give me a shout when he/she arrives.