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Branding & Packaging for Brücke Bier by Anna Salvador

“Brücke it’s a brand formed by a Schwarzbier and a Weissbier. Its name refers to Franz Ernst Brückmann, a german doctor who wrote a play in which the Brunswick Mumme was mentioned as a drink with miraculous effects. Thanks to this legend, the Mumme, a beer that has been elaborated in Brunswick (Germany) since 1390, became popular and expanded into new territories.”

Anna Salvador is a graphic design student based in Barcelona, Spain. Most of her work is focused on Editorial Design and Photography, but also graphic design, branding and packaging. She believes that beauty and functionality lies in simplicity and clearness so that’s what she’s trying to express in her projects.

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Could Making Beer From Sewage Save Us From The Drought?

The historic drought in California and other U.S. states challenges us to rethink the way food production and consumption shapes our available water supply. To that end, one adventurous brewing club, The Oregon Brew Crew, collaborated with Oregon’s water utility, Clean Water Services, to brew beer from waste water. This comes as part of the water utility’s initiative to make better use of recycled water. As beer is 95% water, we could potentially save significant volumes of water through this less glamorous route. To be clear, the brewers did not make beer straight from water entering out of the toilets and sewers of Oregon. Read more…

Photo credit: Vince C. Reyes

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Typography Tipsy Tuesday: Beer labels

Having recovered from this weekend’s Reading beer festival I thought I’d take this opportunity to take a closer look at our collection of beer labels. 

Initially beer bottles were unmarked, drinkers would bring their own to fill at the brewers. Tax duties on beer and glass were repealed in the 1830s, which enabled brewers to bottle their own beer. At first makers marked their bottles with wax seals over the corks, soon replaced by a foil cap. Printed labels first appeared in the 1840s as the trade of bottled beer increased. These early labels were small and simply printed in a single colour on white paper, as demonstrated by the Guinness labels above. With the invention of the screw top, a stopper label was also introduced. This was particularly important as the Intoxicating Liquors Act 1901 made it illegal to sell unsealed bottles to children. These were soon phased out and large oval labels became the focus. Automatic labeling machines then saw many labels become straight edged. By the end of the 20th century the labels were required to detail the content, ingredients, metric measure and dating. Our collection sees a range of colourful designs…is anyone else feeling thirsty?

For any enquiries relating to the collections at Typography and Graphic Communication or if you would like to arrange a visit please contact Laura Weill (l.weill@reading.ac.uk), Collections Administration Assistant.

#Tipsy Tuesday!

Brilliant Idea!

View of workers unloading cases of Stroh’s beer from Rapid trucks owned by Stroh Brewery. “Stroh’s beer” painted on front and side of trucks. Typed on front: “Stroh beer truck (Rapid).” Handwritten on back: “Motor trucks–Rapid." 

  • Courtesy of the National Automotive History Collection, Detroit Public Library
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When not covered by ever-pouring rain clouds, the Swiss evening sun will throw a wonderful red light over my new neighborhood. Given that most of my neighbors - from what I’m told - are actually buffalos and Angus cattle, it all comes to a perfect match. I can’t wait to meet my new horned neighbors! Wait, I actually don’t - but I will still snap some pictures of them when I’ll find the spare time for a walk between the nearby farms. Until then, you will find me still buried under these boxes, unpacking and hopefully sipping a good beer from time to time. Take this Shipwrecked double IPA from the Mission brewery. Isn’t it great? Heavy hopped but still feeling light and fresh, the one and only issue I had was the oversized can. Did I just say issue… or challenge?