This time around I’ve chosen the brave and bold way of going about things. Because with this album I’ve completely changed the sound of everything I’ve done until now. So it’s interesting to not be afraid of that.
I chose all the shots and rehearsed it with my niece – who acted as my director of photography! The first time we tried it she’d stopped filming and I had to do it all over again. I got a cut above my eyebrow from the ice. […] Tom Hiddleston had done it once, and then the Internet was asking when I was going to do it and if I’d wear a white T-shirt apparently. And I actually did wear a white T-shirt for the last one, which they [the fans] were apparently quite happy about, so I was saving the Internet! My agent rung me about it first. I was all: ice bucket what? […] Then I cottoned on to what it was and what it was in aid of and I thought: I need to do this properly. I was late and had been nominated more than once so I did it a few times. – Benedict Cumberbatch on his ALS Ice Bucket Challenge (x)
”I don’t know how a guy is supposed to walk next to his girlfriend when there are 20 men with cameras, and he can’t protect his girlfriend because that’s the life she chose. I just don’t see how it could work, so I don’t think about it, and I kind of run from it when it presents itself. ‘Cause I don’t think any guy really… They think that they would want to get to know me, and maybe date me, but I don’t think they want what comes with it.”