It is absolutely true that “the first impression is
the last impression.” Especially in a setting where there are many of a similar
type. For instance, in trade fairs, exhibitions etc., there are huge number of
stalls selling the same goods, more often than not. In such scenario, a
consumer/visitor will most likely go to the stall which appeals to his eyes.
The stall which looks to him as the place where he might get really good stuff,
a stall which has a certain aura around it and looks inviting is the place he
will naturally go first. It is true that every reputed company which puts up
its stall will have an expert designing their stall but it is not necessary
that the person will be specialized to do that.
In fact, there are certain businesses whose core
activity is to design such stalls for companies. Their main aim is to make sure
that the footfall in their stall is more than that for any other. For instance, Stall
Designing Services in Delhi are extremely in vogue. All the large scale exhibitions that take
place usually consist of big shots and their material hence, most of them are
carefully and attractively designed by professionals.
Some of the services offered by these entities are:
1. Exhibition stall fabrication
2. Exhibition booth designing
3. Logistic solutions
4. Audio & video solutions
5. Advertisement & promotions
6. Banner design
7. License clearance
8. Printing and Media partner solutions
9. Security management
10. Staff support
Facts that prove their advantages:
offer a complete set of services, starting from setting the very initial theme
of the event to offering all kinds of offsite services too.
help in optimizing the utility of the available space and parallel creating maximum
visual effect among customers.
designed considering all the nitty-gritty in the design process as well as a
detailed analysis of products, brand projection, services, brand visibility
a company in correctly perceiving the significance of exhibition design and
working around it.
the most effective instruments for advertising and marketing the brand in
How they move from one step or work to another:
Before anything else, they thoroughly listen to and
take advice and feedback from the person owning the stall in regard of his
requirements and expectations and then come up with a creative theme that suits
his/her taste. This design is made
keeping in mind the kind of products and services being dealt in. Also, they keep
the budget in mind. Exhibition
Stall Designing Services in Delhi are very particular about being able
to reflect the owner’s vision in his stall hence this first step is taken very
seriously and not just as a formality. Once this design is finalized, the
designing company will start the fabrication work in their ware house. They
then transport the pre-fabricated material from the warehouse and proceed with
the finishing jobs on site.
One limitation that these designers have to work their
way around and which cripples their creativity is the fact that there are many
strict technical guidelines given by the trade show organizers which cannot be
overruled at any cost. For example, there can be a height restriction, budget
restriction, restriction against using
certain materials, all of which greatly affect the look and feel of the stall.
Also, artistic self-discipline within the structure, design, and product growth
of the exhibition stall is a must have.
In a nutshell, all they do is keep in mind that artwork
is just an instrument of portraying merchandise and not the aim of the