Over the past week or to I’ve noticed a website popping up that I’ve never seen used before— donotlink.com. People are using it to link through to sites they find questionable (and rightly so, in the discussions I’ve seen), but I think there’s some confusion over it, which I thought I might be able to clarify if this continues to be used at the pace I’m seeing it used at. From what I’ve seen, people are saying they use it to frame link if “we don’t want to give them our clicks”, and although I haven’t seen it stated I believe there is also the intention of not backtracing to the source site. However, I believe a lot of people have understood this to mean that a DoNotLink frame will prevent the linked site from getting any ad revenue, and I personally suspect this is not true— the framesite still shows ads, and you can still click on them; and while I’m not exactly sure how ads and frames might work around eachother, I suspect that every new refresh counts towards adviews no matter what (unless you’re using an adblocker).
So I went to check out DoNotLink’s statement on the matter to clarify, if they had any, and I believe my suspicions are correct— they don’t even refer to blocking linkbacks, but only to preventing hotlinks that would raise the site’s ranking in search engines (through multiple robot management means).
So, just to clarify, I do believe using DoNotLink will prevent you from being “seen” as a site linking to the other party, and they will not gain any search rank benefits from potentially large numbers of hits in situations of internet drama and heavy discussions; however, I absolutely do believe they are still getting potential ad revenue from those clicks. Although I have also learned I may be in a minority not using AdBlock, so this might not really concern most internet users these days.