Being that I spent the majority of my life in Ohio and having worked for DNA for nearly 8 years, you could say I was a fan of Alien Workshop and Habitat. A year ago I was a casualty of the “California Abduction” and the new corporate business structure; I still harbored no ill will towards them. As long as Carter, Hill and Castrucci were still there I knew they still had some integrity. Regardless how bad Dyrdek, La Jolla, PV or whatever bullshit corporate majority owner screwed things up. I’m really bummed that the brands are gone now.
The mark AWS left skateboarding is unmeasurable. The art direction, videos team riders and philosophy influenced a generation… Especially the earlier years. From the first video ‘Memory Screen’ in 1990 to the last ‘Mindfield’ in 2009, they consistently set themselves apart from the rest of the skate world. Even though things were different in the end I’m sad that they may be gone forever.
(From what I’ve heard Habitat may end getting spared by finding a new distribution home… Fingers crossed)
Even though I played a small role, I’m so proud that I had been a part of it.
REST IN PEACE ALIEN WORKSHOP.
(above is one of the original workshop ads; circa 1990)