Our #ArtistServices team is moderating a free panel on Saturday, August 10 during NEXT Weekend called The NEXT Waves of Creative Distribution with a surprise lineup. The panelists will discuss the latest tech and trends in creative financing, digi distribution, guerrilla marketing and independent theatrical releases.
Distribution is always a hot topic when it comes to independent filmmaking and to give a little perspective, here is the synopsis for the Marketing, Distribution and Home Video panel from the 1988 Sundance Film Festival:
The shifting habits of movie-viewing away from theatres towards home video have brought on analogous shift in the marketing, distribution and even production agendas of documentary and feature films. Many companies will now guarantee a hefty production advance – predicated on theatrical exposure – to secure a film for video release. In such cases, home video is “driving” production, and the theatrical performance of the film becomes, virtually, advertising for its video release. How this complex situation affects today’s filmmaking – and film-viewing – will be discussed.
Check out more on The NEXT Waves of Creative Distribution panel and NEXT Weekend Film Festival here.
Photo by Jonathan Hickerson