art-deco-in-los-angeles

Los Angeles Downtown - Glamour in Broadway West

Los Angeles Downtown – Glamour in Broadway West

Looking across the LA Historic Core. Photo Nicho Onufer via Trover

The Vogue photo cover showed Scarlett Johansson in vintage satin and Mark Ruffalo in spats! Satin and spats are one thing but where was this?! As I started investigating a veil lifted and the glimmer of 1920’s glamour came into focus. The Golden Age is polishing up once again in Los Angeles downtown. Before my research ended I…

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Exterior views of the Art Deco Columbia Steel Company building in Los Angeles.

Part of a feature in the California Arts and Architecture magazine.

Circa July 1938.

Rodeo Drive looking south from Wilshire a luxury car is parked next to the diamond paterned sidewalk of the Beverly Wilshire Hotel, and across the street the Art Deco windows of the W. & J. Sloane furniture store can be seen. Further south, at what is now 133 South Rodeo Drive, cars are parked in front of a Spanish style complex that has since been demolished.

Circa 1937.

Richfield Tower, also known as the Richfield Oil Company Building, was constructed between 1928 and 1929 and served as the headquarters of Richfield Oil. It was designed by Stiles O. Clements and featured a black and gold Art Deco façade. The unusual color scheme was meant to symbolize the “black gold” that was Richfield’s business. Haig Patigian did the exterior sculptures.

It was demolished between 1968-69.