But if brands are built of memories, why aren’t companies spending more time and money curating their history online?

In a digital age, the Internet is obvious place to do this, yet many companies are failing to manage their own digital heritage. The money spent establishing their brands over the years is being wasted, as the curation of their history is just being left to Facebook, Wikipedia, and Google’s search algorithm. It’s a massive oversight and lost opportunity.


Check out this rad 18th-century book. It includes piles of aquatints of landscapes with cool little flaps that reveal a landscape architect’s improvements. And we got one of our magnificent library assistants to play with the flaps for you, tumblr followers.

book featured in gifs: Humphry Repton (1752-1818), Sketches and hints on landscape gardening, London, 1794. The Huntington Library, Art Collections, and Botanical Gardens.


Via timemagazine:

Go Back in Time To Visit the Original Jurassic World

The Jurassic Park franchise grossed more than $2 billion at the box office over the span of three movies and eight years, with the original film ranking in the top 20 American box-office performances of all time. On Friday, the franchise roars again with Jurassic World, a fourth installment that imagines how things might turn out if a dinosaur theme park attempted to attract visitors by creating a genetically modified hybrid dinosaur. (By all appearances, the answer is “not well.”)

In 2015, we need genetic mutants and modern technology to amp up the drama. But in 1939, there was plenty of drama in the sheer possibility of seeing dinosaur fossils in a museum. That year, New York City’s American Museum of Natural History debuted the largest fossil exhibit in the world, consisting of 200 specimens covering a time period of 200 million years.

Much of the collection came thanks to the paleontologist Barnum Brown, who had been excavating fossils since the 1890s. Among Brown’s treasures were a 66-ft. brontosaurus discovered in Wyoming and a nodosaurus, “resembling a huge horned toad,” originally found in 10,000 pieces near Billings, Mont.

See more photos on Time.com.


NERDS! Want to hang out with two other nerds & talk tumblr for special collections?! Thought so. In this 90min webinar, I’ll be moderating as Colleen Theisen, Special Collections Librarian & Social Media Manager at University of Iowa Libraries*, shares best practices for shaking the dust off your library’s special collection with tumblr. 

When? June 17, 2:30-4:00pm EST


  • Tumblr set up & basics
  • Setting goals for assessment and continual improvement
  • How to use tags to increase traffic
  • Using editorial calendars and draft queues to coordinate post from staff, students, and volunteers
  • The “art of reblogging” or how to spread the love and connect to other social media platforms
  • Tips for getting the best photos of rare materials
  • Copyright and fair use—drawing from national association guidelines and local best practice statements
  • And of course, making [ALL THE] GIFs

How? Ready to join us? Register here. COOL. Hope to ‘see’ you in a couple weeks!

*Colleen is also a gif maker-extraordinaire, 2015 LJ Mover&Shaker, and all-around class act. 


This photograph is of the first recorded gay pride presence in the  Iowa homecoming parade in 1970.  The snapshot was captured in the University of Iowa 1971 Yearbook, accompanying an article about tradition in Iowa City. 

The 1970 Homecoming Parade also included protests of the Vietnam War, and this was the first homecoming to not elect a homecoming queen.  For a more in-depth look at this historic moment, check out the UI Yearbook Collection in the Iowa Digital Library!  

The annual pride parade will take place this year on Saturday, June 20th, at noon in downtown Iowa City.  

Today is International Archives Day! Did you know that Congress established the National Archives of the United States in 1934 to preserve and care for the records of the U.S. Government?

Previously, Federal records were kept in various basements, attics, and abandoned buildings with little security or concern for storage conditions. This photo shows Shipping Board Bureau records that were being stored in the White House Garage!

In 1935, Archives staff began to survey Federal records and the next year they began transferring records to the new National Archives Building in Washington, DC.

The National Archives now has over 40 facilities nationwide including field archives, Federal Records Centers, Presidential Libraries, the Federal Register, and the National Historical Publications and Records Commission.

Learn more about the National Archives and our many locations on our website http://archives.gov


Today marks an important day in marriage equality as the Supreme Court ruled in favor of same-sex marriage nationwide! In celebration, l took a peek into our LGBT Staff and Faculty Association Records and found some materials documenting the history of the LGBT movement at the University of Iowa. Kelly, one of our Graduate Research Assistants, summed up the importance of why archives keep materials such as the ones you see in the photos:

“The University of Iowa Archives continues to document the progression of LGBTQ organizations at the university, including the opening of the LGBT Resource Center in 2006.  Through these articles, you can tell that it was a long process, but one that proved to be worthwhile, as the LGBTQ center is still an important part of campus, today.” - Kelly

You can see two more wonderful posts Kelly did about the LGBT movement at Iowa City and the University of Iowa here and here.

-Lindsay M.

-Materials are from the Lesbian Gay Bisexual Transgender (LGBT) Staff and Faculty Association Records (RG03.0011.001).


Hanging in the Pennsylvania Avenue entrance lobby of the National Archives Building in Washington, DC, is a small plaque with the names of four men:

Ralph Leroy Dewsnup, Charles Edward Lewis, Julius Mayers and Augustus Julius Siko.

These National Archives employees died serving the United States during World War II.

In 1946 the National Archives created the plaque to honor these men and their service to our country.

The plaque’s dedication ceremony took place on January 29, 1947, in the Pennsylvania Avenue lobby, although now the plaque is displayed on a different wall than where it was originally unveiled.

The ceremony, attended by more than 100 National Archives employees, began with an invocation. Two National Archives staff members then performed a rendition of Kipling’s “Recessional.”

Following the unveiling, Archivist Solon J. Buck noted that while the National Archives staff was small in size, they had a larger percentage of staff who served in World War II than any other Federal agency.

Read more on the Prologue blog: http://go.usa.gov/39bxe

Image: Performance of “Taps” at War Memorial Plaque Dedication, January 29, 1947. (Records of the National Archives)