Now a days out door marketing campaign is more focused towards interactive and engaging resources
We have seen a lot of marketers hacking the preexisting marketing techniques to create visually and eye catching marketing campaigns
like the below
Apotek,a pharmacy brand lead there head turning marketing campaign which promoted their brand values along with the product
Apotek streams life into a digital screen To introduce a new line of hair products, the pharmacy
They equipped the digital screens on the platform with ultra sensors – smart little devices that enabled to monitor the train’s arrival and departure .
Upon arrival the short film
clip on the screen changed, from beauty pic to hair blowing in the wind. A schampoo truly bringing hair to life.
A clever outdoor ad from Sweden uses a bit of technology to transcend the limits of the medium.
This proves the fact that people not are not digitally stuck within a single box or mobile but they expect a experience outside
Here is an video on it ..
Apotek Hjärtat - Blowing in The Wind from Ourwork on Vimeo.