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Launched last month, Wafrica — Africa plus wa for Japan — has unveiled a range of kimono handcrafted in an array of African cotton fabrics that would seem to be a million miles from the subtle silks more commonly associated with traditional Japanese dress. Yet despite the orange comets and flashes of lightning tearing across a moss-green background, and the tribal swirls in colors that recall the sun-drenched African soil, the prints blend seamlessly into the kimono form before they surprise Japanese shoppers with their foreign origin.

The cultural cocktail is the brainchild of Serge Mouangue, a Tokyo-based concept- car designer for Nissan, who joined forces with Kururi, a Tokyo-based kimono- maker, to produce the traditional Japanese attire in 18 African prints sourced in markets from Nigeria to Senegal.

[source]

Serge Mouange introduces the WAfrica concept and kimono

(Fashion show)


Le kimono Africain: Serge Mouangue TED talks

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