Even though AdWords remains one of the most important channels for app marketers, populating the AdWords dashboard with performance data for your campaigns is challenging.
From an app marketer’s perspective, AdWords traffic can be divided in to two types: traffic that promotes your app from within other apps (i.e., the AdMob network), and traffic that doesn’t (i.e., AdWords search, mobile web display, etc.)
Tapstream tracks all types of AdWords campaigns, and lets you send conversion data from your app to AdWords for all traffic types, for free. Sign up instantly if you don’t have an account.
Using Tapstream to track AdWords Mobile App Install campaigns
These instructions apply if your AdWords campaign targets “Display Network Only”, with the “Mobile app installs” option, as shown here:
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