Recently been working on an assignment based around Anti-Social behaviour as a result of too much television. 

Interesting to see what ideas are out there right now in the industry.

Nice, simple execution. 

So if it’s about winning, then you’ve already lost. Winning’s an illusion. Because in this industry, it’s always temporary.

It’s not about winning. It’s about sweating it out. And loving it. It’s about grabbing that white bull by the horns and forcing him to bend to your will. Sometimes knowing full well that you’ll face him again. Maybe even later that day. 

That’s the process you’ve got to learn to love.