The denim team are reminiscing over this groundbreaking 1985 advert from Levi’s, cleverly recreating 50s American with wit, sex appeal and a fair amount of nostalgia. Read it in full on the DDD

"Your work is to discover your work, and then, with all your heart, to give yourself to it."

    I recall being told that somewhere in the recesses of the Qing Dynasty. I don’t remember everything, but a quote by Buddha himself is not something I’m likely to forget. Amidst my travels on this Earth, I’ve come across some interesting people. I’ve learned more about myself as a God.

    But one thing I fail to learn is just what humans are capable of doing — you all use less than half of your brain… Yet all of you are willing and able to conquer whatever stands between you and your dreams. I admire you all for that.

    This letter is addressed to whomever shall find it. Best regards, Xuan Wu.

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