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5 Steps to Choosing the Perfect Certified Public Accountant

Choosing a certified public accountant for your business can be a difficult task. There are many CPAs out there, but how do you know which one can be trusted? After all, this firm will be handling your personal financial matters, so trust is one of the most important components. Here are five steps to help you select the perfect certified public accountant for your business:

  1. Collect referrals, preferably from others within your industry. If you don’t have anyone else in your industry that you can ask for referrals, check with the local Chamber of Commerce as a starting point.
  2. Narrow down your list.
  3. Interview at least three certified public accountants to find someone you can work well with. Remember to actually look at their licensesand ask them why you should choose them over someone else.
  4. Also be sure to check into the details of working with each accountant. Ask about their rates and bring a copy of your previous year’s tax return to the interview. They should be able to give you an estimate of what you can expect to pay them. Also ask which accounting software they prefer that you use to keep your records. Find out how each certified public account’s process works. For example, do they want you to send in your records electronically, or do they prefer that you bring in the physical paperwork? Also be sure to look into additional fees that they may have in order to go through your paperwork.
  5. Consider the convenience of each certified public accountant. Do their office hours make it easy for you to call them? Is their office located in a place that’s easy and convenient for you if you need to drop some paperwork off?

If you make your selection based on these criteria, you will undoubtedly be happy with the accountant you choose. Many business owners don’t even think to ask some of these questions until it is too late. Remember that this accountant will have access to all of your financial numbers, so you can’t be too careful about whom you choose.

Acceler8 is one of the most trusted certified public accountant firms in Arizona. They specialize in corporate accounting, business valuations , and business advice. They also handle corporate accounts, helping keep creditors and stockholders in the loop about your company’s current financial position. Let their experts handle all of your financial questions and watch out for the financial welfare of your business.

Keeping the Fire in Your Belly as the Economy Cools

Faced with a barrage of bad economic news, business owners wonder first how they will survive in what promises to be a tough environment and then, if they’ll be able to leave their companies when they planned. Before we can help owners to answer that question, let’s look at their three options: (1) hunker down until the market recovers; (2) actively work to build business value; or (3) sell now for whatever you can get.

Before we look at the pros and cons of each option, remember that there is no “right” or “one-size-fits-all” answer. You and your advisors need to sit down and look at your particular circumstances before choosing the path that is right for you.

Option One: Batten Down the Hatches

  • How old are you and how long do you want to work?
  • To whom did you plan to transfer your company: a third party? children? key employees?
  • Exactly how much money do you need from the sale of your company to support a comfortable retirement?

These are the questions that you and your advisors must answer as you analyze whether this strategy is the right one for you.

How long do you want to work? We find that owners who have time on their side (they are nowhere near retirement age) are looking at this option as their best one. Before you join them, we hope you’ll finish reading this newsletter.

To whom do you plan to transfer your company? If your original exit plan was to transfer your company to your children and they are approaching transfer age, you may wish to move your exit date forward. As the value of your company falls (on paper) it is a perfect time to consider beginning a gifting program and to transfer the company to your children while still reaching your financial and other objectives. A lower business value reduces gift tax complications and income taxes if you decide to sell part of the business to children. Additionally, simply transferring part of the business to children need not ultimately reduce the amount of money you receive from the business.

If your original goal was to transfer your company to your employees, this is an optimal time to begin that transfer. For example, a lower stock value means lower overall taxes in a well-designed transfer because more of the company’s cash flow can be paid directly to you rather than being used by the employee to buy your stock.

How much money do you need from the sale of your company to retire? This number varies from owner to owner depending on the type of retirement one chooses (annual world cruises or a simpler lifestyle) and on the value of the owner’s other assets (real estate, retirement plan accounts, stock portfolios, etc.). Another variable among owners is the type of assumptions they made about growth and income in their investment portfolios. If your original assumptions need to be a little more conservative, remember that you will need more money/capital from the sale of your company.

Option Two: Build Business Value

In boom times, building the value of a company drives every business owner. What many owners don’t recognize, however, is that tough times provide no reason to abandon that goal in favor of riding out the storm. In its recent study of 400 companies, Diamond Management & Technology Consultants looked at what led to success or failure during the last recession (1998-2004). Diamond found that just over half improved their gross profit margins because they: 1) made targeted rather than blanket cost-cuts; 2) were smart about automation, customer relationships and investments; 3) managed vendors to reduce and variabilize their costs; and 4) focused on core strengths. (“Don’t Waste A Crisis: Emerge a Winner by Applying Lessons From the Last Recession,” Diamond Management and Technology Consultants, Chicago, IL, October 13, 2008).

  • Is this the time for you to cut back or to commit additional resources to marketing?
  • Could your company benefit from hiring the top-notch talent that is becoming increasingly available as your competitors downsize?
  • Is this the time to acquire smaller, less adaptable, less capitalized or less well-managed competitors? In this buyer’s market we see not only lower purchase prices, but also much more attractive seller-based financing and earn-outs.
  • Have you designed incentive plans for your management team that reward long-term employment and provide short-term incentive to increase your bottom line? There are many ways to structure incentive standards so that they support your goals in a changing business environment.

These are the questions you and your advisors must ask and answer as you decide how to proceed.

Option Three: Sell Now

There are several types of owners who are choosing to sell their companies today rather than hunker down or actively build value. These include:

  • Owners who just don’t have the fire in the belly to go to work each day ready to fight another battle.
  • Owners who have “sale-able” companies that if sold at today’s less exuberant multiples, will support a comfortable retirement.

If you recognize yourself in either of these two categories, you will want to read the last issue of this newsletter series, “Should You Sell Your Company Now?” In it, we will look at what makes your company valuable to buyers in today’s Merger & Acquisition market.

This article contains excerpts from an article in The Exit Planning Review™  published by Business Enterprise Institute, Inc. Subsequent issues of The Exit Planning Review™ provide unbiased and advertising-free information about all aspects of Exit Planning.  Please contact us or if you would like to sign up for a free subscription to The Exit Planning Review™, if you have any questions or want additional Exit Planning information.

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