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Beautiful, best Christmas advert this year.

YPRES, BELGIUM -  A preserved World War One trench at Sanctuary Wood near Ypres in Belgium. The wood was given it’s name because soldiers sheltered here from a bombardment as they tried to return to their units in November 1914. The muddy terrain around the trenches is still pocked with shell holes and smashed trees, giving visitors a powerful impression of conditions for soldiers during the Great War.

Armistice Day is marked every year on November 11, the date that World War One ended in 1918. See more images from Shadows of War, a look back at WWI battlefields, by Reportage by Getty Images photographer Tom Stoddart.

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Sainsbury’s Official Christmas 2014 Ad

Out of all Christmas adverts I have seen so far - which has been quite a few considering it’s November, this is by far my favourite.

The Making of the advert 

The Story behind the Christmas Advert