I wanted to kind of reinstate the romanticism of kind of, tangible memories. You feel kind of this wave of wistful romance when you get a letter and you see someone’s handwriting. The same way when you take a picture and someone hands you the Polaroid and you put it in your pocket and you find it later. It’s something you truly have, and if you lose it, it’s truly lost. And I think there’s something kind of poetic about the idea of your memories being something you want to hold onto, preserve, and not misplace.
—  Taylor on why she chose Polaroids for the album cover (VH1 Morning Buzz)

Taylor Swift Explains Her Move to NYC on Big Morning Buzz Live | VH1