Aside from the very clear answer of good storylines and defined characters, they need something else.
Obviously, that means they need to be given more time to tell those stories, but they need to have people that can really get on the mic and dish it out. Amazing promos. The occasional functional commentary, where they really dive into their opponent or the people in the ring rather than how amazing they are and other trivial things. They need more than just “I hate this person” or “she can’t beat me”. We need girls that will get out there in vignettes and promos and make us believe in what they’re doing. Use their words to make us love them, or hate them. Make us excited for the next match, make us get behind them.
We also need better storylines, obviously, and better feuds that make more sense, but also great alliances, ones that last for awhile. Factions. Friendships that last more than a few days. None of this frenemie bullshit. Sisterhoods. Girls that band together. Clear heels, clear faces. Girls that help each other out. Girls that stand for, or against, something other than just shitty mean girl, back stabbing stuff that has been going on.
We saw a good bit of what a Diva can do in Naomi’s heel turn. She did what she did, and then she cut promos about it. She’s made it clear that it isn’t about the women she’s going after, it’s about herself and how she’s been overlooked. She’s a heel because she was walked all over. THAT is AWESOME. The issue is, as pointed out in another post, we don’t have clear faces, and everything else is so wishy washy.
We need more than one feud going on. We need more alliances. We need valets and managers that cut promos for the girls that can’t really do it on the mic. We need things to bring some of the girls together. And, as always, we need better storylines for them. And we need to stop pretending that the guys and girls don’t exist in the same universe, other than when Natty is with Tyson and Cesaro or when Naomi was with The Usos or the occasion time it’s mentioned that Brie is married to Daniel. And I don’t mean for romances. Just friendships, helping each other out, awesome intergender tag team matches. And hell, give us an intergender tag team division! ON THAT NOTE, give us MORE belts for the ladies. Bring back the Women’s Championship. Give THEM a Tag Team Title. Give them more to do.
Bring that all together, and we’ll have one badass Diva’s division.