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99-Pack of Beer - I feel this captures the target audience perfectly!

When you’re preparing to party, naturally you need to make sure there’s enough beer. And what’s worse than grabbing a bunch of different six-packs and trying to accommodate everyone’s annoying snobby beer palate?

The dudes at Austin Beerworks have considered your feelings and made it easy for you. They’ve introduced Peacemaker Anytime Ale, which they describe as a “sessionable” beer (meant to drink over a long period of time, anytime) and have packaged it in the world’s first 99-pack of beer. 

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Artwork for Mayr-Melnhof Packaging byGerlinde Gruber on Behance

untitled, 2014

 Cardboard on Wood
800 x 400 cm

My goal is to create specialised packaging designs highly inspired by their contents.

I love solving given challenges by making the packaging part of the product experience and delivering the clients’ message in a unique way. Products will be recognisable and reliably dressed without unnecessary design to preserve product authenticity. My packaging designs are characterized by cleverness and a surprising simplicity.

Furthermore I can support you in redesigning and optimizing your existing solutions. Even small changes in die-cut and choice of materials can increase efficiency and sustainability of your packagings. 

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