The wait is over! *Fresh Connection Brand and Leaders 1354* have merged and on January 23, 2012, one of Chicago’s premiere fashion boutiques will begin carrying the brand.

The Fresh Connection Brand x Leaders 1354 launch occurs behind an array of pieces exclusive only to the prestigious boutique. This exclusive collection consists of four original FCB designs anchored by the Signature FRESH® and By Fresh Connection tees each made up in two camouflage variations; Red Camo & Olive Camo.

Also new to the public is the premiere of Fresh Connection Brand’s latest design, the FCB Corded Script, composed in a Navy & Orange colorway directly paying homage to the home town Chicago Bears.

In addition, Fresh Connection Brand installs two new pieces composed of the Signature FRESH® and By Fresh Connection designs created with a distressed print. Both designs are available in a Black/Red colorway.

Please contact Leaders 1354 at (312) 787-7144 or visit the store located at 672 N. Wells St, Chicago, IL 60654 for item availability and more information about the collection.

- @myfreshconnect

LDRS 1354 - Lead Never Follow (Mixtape)

LDRS 1354 – Lead Never Follow (Mixtape)

After a month of singles and releases, Leaders 1354 is proud to debut the full-length compilation project, LEAD NEVER FOLLOW, a perfect way for one of Chicago’s premier street wear brands and clothing boutique to start off 2015.

Lead by singles from Spenzo, Taylor Bennett and BJ The Chicago Kid, LEAD NEVER FOLLOW puts on for yet another wave of talented young stars from the ‘Go. Boasting…

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Listen to LDRS 1354 - Lead Never Follow Vol. 1

Listen to LDRS 1354 – Lead Never Follow Vol. 1

LDRS 1354 releases their first mixtape offering Lead Never Follow Vol. 1. This project includes 15 new tracks and records from Spenzo, BJ The Chicago Kid, Taylor Bennett, YP and more. Leaders stylized as LDRS is urban streetwear brand from Chicago who’s garments have been featured on Jay-Z, Teyana Taylor, Chance The Rapper and more. Give their new mixtape a download and stream below:


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