Basic Background (credits to DRAGONLY0915@ONEHALLYU for this part)Forbes Celebrity 40 is determined by first taking the top 100 most searched people of the year (data provided by Nate) and ranking them based on 4 different measures:
1. Sales - estimated based on appearance fees, CF guarantees album sales, etc. + reported overseas income
2. Media exposure - number of apperances in the top 3 newspapers, covers of 8 magazines, Ilgan Sports3. Television exposure - CF model ranking and appearances on talk shows and variety shows
4. Professionalism - TV ratings for actors/MCs, total audience for movie actors, Gaon digital and physical sales rankings for singers, competition results for athletesFinal list is the 40 celebrities with the highest average ranking across all 4 categories.*Note that sales especially are subject to error because data may not always be complete.