Jc-penney

JC Penney’s new ad for Father’s Day

The text reads: 

"First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver—all rolled into one. Or two." The text at the bottom reads: "Real-life dads, Todd Koch and Cooper Smith with their children Claire and Mason."

In its second recent act of LGBT-inclusive advertising, retailer JC Penney featured a real gay couple in an ad booklet for Father’s Day. 

Last month for Mother’s Day, the store included a photo of two moms and their kids. Now they’ve done the same kind of spotlight with two dads:

The booklet, being mailed to customers and also available at the JC Penney website, has a picture of gay couple Todd Koch and Cooper Smith with their children, Claire and Mason, and copy reading, “What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver — all rolled into one. Or two.”

JC Penney is rapidly becoming my new favorite store. 

3

Loved this so much and it was super comfortable.

Skirt: Black from JC Penney (by MNG)
Shirt: Floral Bodysuit from Charlotte Russe
Tights: Perfect Shade of Purple from JC Penney
Boots: Black from Famous Footwear
Lipstick: Some Unknown Shade from AVON
Hair: Same Messy Bun I’ve Been Sporting for 3 Days

Fun Fact: The bodysuit was only $2 and the skirt was $4. I love clearance racks so much.