In its second recent act of LGBT-inclusive advertising, retailer JC Penney featured a real gay couple in an ad booklet for Father’s Day.
Last month for Mother’s Day, the store included a photo of two moms and their kids. Now they’ve done the same kind of spotlight with two dads:
The booklet, being mailed to customers and also available at the JC Penney website, has a picture of gay couple Todd Koch and Cooper Smith with their children, Claire and Mason, and copy reading, “What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver — all rolled into one. Or two.”
JC Penney is rapidly becoming my new favorite store.