Track your Tumblr Blog in 2014: 
While Tumblr’s built-in Analytics page is helpful, consider these resources for more insight into your blog’s performance this year.

  • Union Metrics for Tumblr:
    Track post and note volume counts and see reblog trees for recent posts. Join the wait list for a free account for a personal Tumblr blog. Or subscribe to the paid plans for more.

  • Google Analytics: 
    If your Tumblr blog is publicly accessible, see web traffic, top search keywords and more. Learn how to set up Google Analytics on your blog.

  • Numblr Tumblr Analytics:
    For a quick take on your public-facing Tumblr, try Numblr. This site reveals an overall score from 10 to 100, note-to-post ratio, percentage of original content and three most popular posts.

Aug. 31, 2014 Update: Union Metrics no longer offers a free beta account for a single personal blog. However, those holding free accounts will continue to receive analytics. Also, Numblr no longer works.

Why Use Google Analytics?

When it comes to running an online business, it is important that you have visibility into the performance of your site, particularly how your customers interact with your site. Luckily, there is a free tool out there called Google Analytics that will help you do this. Below is the purpose of Google Analytics, as well as some of the key features and capabilities.

Purpose of Google Analytics:

  1. Understand Your Audience
  2. Sell and Convert
  3. Make Business Decisions

Understanding Your Audience:

Know Your Audience

  • Audience Data and Reporting - This feature allows you to dissect your audience: the kinds of people they are, where they come from, how they find your content, and how loyal and engaged they are.
  • Advanced Segments - This feature allows you to isolate and analyze subsets of your traffic, like organic traffic or visits that led to transactions.
  • Filters - This feature allows you to limit and modify the traffic data that appears in any given report view (Ex: You can exclude traffic from certain domains). 

Trace the Customer Path

  • Traffic Sources - This feature allows you to evaluate the effectiveness of your referring sites, direct traffic, social media platforms, organic (unpaid) search keywords, and custom campaigns.
  • Map Overlay - This feature allows you to see your visitor stats broken down by continent, country and city, which will help you understand the real origins of your traffic and find the best places to invest for new opportunities.

See What Your Audience Is Doing

  • Behavior Reporting - This feature allows you to see new vs. returning visitors, how frequent visitors come to your site, how long visitors are staying on your site, etc.
  • Flow Visualization - This feature lets you see and analyze the path a visitor takes on your site. See where they came from, the pages they moved through, and where they exited your site.
  • In-Page Analytics - This feature allows to see how users really interact with your pages (Ex: see where are users clicking the most on your homepage).

Sell and Convert

Reach Your Performance Goals

  • Ecommerce Reporting - This feature allows you too see the performance of your products. Trace transactions right down to specific keywords, understand shopper behaviors, and adjust your shopping cart to build loyalty and improve sales.
  • Goals - This feature allows you to measure your sales, downloads, email signups, conversions, or define your own business goals.

Reach Peak Capacity

  • Real-Time Reporting - This feature allows you to see how many people are on your site right now, where they came from, and what they’re viewing.
  • Alerts and Intelligence Reports - This feature will call attention to any abnormal behavior happening on your site (Ex: A huge spike in traffic coming from a particular city or traffic source).
  • Site Search - When visitors can’t find what they want on your site, they search. This feature allows you to see what your visitors are really looking for, spot missed opportunities, and speed up time to conversion.
  • Site-Speed Analysis - This feature shows you load times across your site, so you can fix slow pages and make your visitors happier.

Make Business Decisions

Based on the information in Google Analytics, you will be able to make educated decisions regarding the following:

  • Product success and determination
  • How to better target and sell to your customers
  • Marketing and advertising strategies
  • Improved website design
B103: Using Google Analytics for Responsive Websites -- #CILDC

B103: Using Google Analytics for Responsive Websites — #CILDC


Monday, April 27 2015
1:30 p.m. – 2:30 p.m.

Ben Rawlins, Assistant Library Director, Georgetown College

Realizing the increasing importance of mobile devices, the Ensor Learning Resource Center developed and released a mobile website in June 2012. Given that more and more users were coming to the library equipped with various mobile devices, staff created an effective way to provide users…

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Top 10 Online Marketing Experts To Follow In 2015 - Forbes

Top 10 Online Marketing Experts To Follow In 2015 – Forbes

The online marketing industry is full of voices. You should ignore most of them. The very nature of online marketing, whether it’s SEO, paid search, social media, or email marketing, creates a strong incentive for those who peddle online marketing services, myself included, to speak out. This creates a lot of noise, and finding the right information can be tricky to a business leader or…

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Internet Marketers Tools Of The Trade

Internet Marketers Tools Of The Trade

There are hundreds of different tools and services out there to make our lives a lot easier as Internet Marketers & Online business owners. Some of them are amazing and some of them not so great. So I have decided to put together a selection of some of my favourite resources online.


WordPress: The number one blog publishing platform online. I run all of my blogs on WordPress. It’s free…

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Autumn is in the air, and so is the sweet nerdy aroma of analytics! Curl up this weekend with some of our latest analytics-tastic resources – musings to metrics makeovers, and everything in between. 

The Future Of Online Analytics: New AdWords Estimated Cross-Device Conversions

Mobile And The Rise Of “Real World Analytics”

Using Indices For Digital Analytics: Opportunities And Pitfalls

Google Changes Menu Options, Adds New Reports In Google Analytics

Twitter Quietly Adds Website Analytics (& You’ll Love It)

Major Facebook Insights Upgrade Gives All Page Owners A More Powerful Feature Set

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