Watch: Target’s new ad is the perfect response to anti-gay boycotters

Earlier this month, a group of anti-gay activists including the National Organization for Marriage, the Liberty Counsel and American Decency Association announced a vociferous boycott of Target stores after the national chain signed a legal brief supporting gay marriage. 

Now Target is fighting back with a series of ads featuring LGBT parents. The ads, released on Saturday, promote Target’s new “Made to Matter” line of products, and feature a young boy and his two dads like it’s no big deal, as it should.

When you target Target, be prepared for Target to target you back.

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