40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think
Many people complain about advertisements as an obnoxious way for companies to invade our everyday lives and cram their products down our throats, but that’s not all that advertisements are good for. The advertisements on this list are excellent examples of effective advertising strategies for social issue campaigns that let their voices be heard.
A well-made advertisement is designed to grab your attention and to remain in your memory long after you’ve left it behind, and that is exactly what many of these social causes need. Getting people to think and worry about various social and environmental issues (or even simply getting them to be aware of them) is important for raising public supporting and affecting meaningful changes. A few of these ads are, in fact, commercial ads, but it’s still nice that they champion socially or environmentally aware causes/products.
Just like with commercial advertisements, having just the facts is not enough. They are important, but the ad must also appeal to the observer’s emotions. Many studies have indicated that emotion can have a powerful effect on memory formation, ensuring that memories with emotion will last longer than those without.
Picture 1: Torture Victims Are People Just Like You And Me by Advertising Agency: Advico Y&R, Zurich, Switzerland
Picture 2: Child Soldiers: It’s Not Happening Here, But It’s Happening Now by Creative/Art director Pius Walker, Amnesty International, Switzerland.
Picture 3: Save Paper – Save The Planet by Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Picture 4: See how easy feeding the hungry can be? by Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Picture 5: Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now “To dramatize the issue of neglect, we placed mannequins dressed as children behind billposters. When the inevitable happened, we revealed a second message.” (Australian Childhood Foundation, JWT Melbourne)
Picture 6: For The Homeless, Every Day Is A Struggle Advertising Agency: Clemenger BBDO, Melbourne, Australia
HYMER, Wohnmobile Advertising Agency: Stockenhuber Design Project: Print Ad Campaign Presentation “HYMER. The million stars suite” HL: ”Sicher könnten Sie auch in einem 5 Sterne Hotel nächtigen. Aber warum sollten Sie das wollen?” Claim: “HYMER. Die Millionen Sterne Suite.” HL:"Sure, you could stay in a 5 star hotel. But why would you want that?” Claim: “HYMER. The million stars suite.” Concept/Idea: Daniela Stockenhuber Art Director, CD: Daniela Stockenhuber