You’d be hard-pressed to find a celebrity gossip magazine these days that doesn’t include at least one article about body image or an actress learning to “accept her curves.” But while there’s evidently a huge audience for these types of stories—and the weight-loss interview that inevitably appears six months later—both mainstream and high-end fashion retailers are yet to catch up.

A particularly telling statistic is the difference in monetary success between Jessica Simpson’s clothing brand and Victoria Beckham’s. Beckham’s super-skinny designs have received accolades from critics and earned her a place at New York Fashion Week, netting her company $95 million last year. Jessica Simpson’s plus-size-friendly designs, by contrast, made a cool $750 million over the same period of time.

Tired of waiting for Vogue and Elle to meet the demand for plus-size fashion, many women have taken to the Internet to find their wardrobe inspiration. Ranging from blogs purely dedicated to pictures of clothes to feminist diatribes in favour of fat-acceptance and body positivity, the plus-size fashion movement (coined “fatshion”) is a blossoming subculture in the truest sense of the word.

“Although my blog appears to focus on clothes, there’s something radical in my approach to dressing which I guess springs out of a political impulse to question the image of what it means to be fat,” offered Bethany Rutter, creator of self-proclaimed fatshion blog Archedeyebrow. “Uncompromising self-love is a radical statement for anyone, let alone fat girls.” [READ MORE]

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