The video starred Lou Taylor Pucci as St. Jimmy. Jimmy’s love interest (Whatsername) was played by Kelli Garner. Jimmy’s mother was portrayed by Canadian actress Deborah Kara Unger. Although Billie Joe was originally tipped to provide the acting role of the main character, this was altered during pre-filming.
The video tells the story of an animated milk carton as he goes in search of Graham Coxon, who has apparently run away from home. Milk cartons are sometimes used (especially in the US) to help seek missing persons, and Graham’s (fictional) family have had his face and a plea printed on cartons. This one, Milky, sees how upset they are at breakfast and decides to resolve the situation himself.
The video, directed by Alex and Martin, consists of one seemingly continuous shot through a kaleidoscopic tunnel of mirrored black, white and red triangles, touching on Jack’s love of the number three. Some triangle slides contain images of Jack or Meg playing, and at some points marching skeletons and an elephant can be seen, referring to the name of the album Seven Nation Army appeared on.
Directed by Grohl, is a performance video because he wanted to “sort of show everybody this is what it’s like when we play live” as opposed to the comedic videos the band had done before such as Big Me and Learn to Fly.
The music video focuses on Ashcroft lip-synching the song while walking down a busy London’s pavement, refusing to change his stride or direction throughout what is going on around him. He repeatedly bumps into passers-by, narrowly avoids being hit by a car, and jumps on top of the bonnet of another vehicle stopped in his path (the driver gets out of her car and proceeds to pursue and shout at him, while he continues unflinchingly). At the end of the video, the rest of The Verve join Ashcroft, and the final shot sees them walking down the street into the distance.
The music video for “American Idiot” features the band playing in a warehouse against a green American flag (a reference to the name of the band). In the middle of the video, the band is seen playing at different speeds (fast or slow-motion). During the bridge, the stripes of the flag melt onto the floor. The band is then sprayed by a green liquid from amplifiers next to the flag. At the end, the band drops their instruments and leaves. The song’s video was directed by Samuel Bayer.
The single features all four of the band members are doing seemingly random and excessively abstract actions such as holding lots of water bottles or attempting to balance buckets on their heads.Inspiration for the video was attributed to Austrian artist Erwin Wurm.
The idea came out of stuff we’d been talking about as a band - we all like the photo montage style that you get from the dada artists who would literally cut up photographs and make new images with the pieces. You get this strange, disjointed look where limbs and heads aren’t the same proportions. So you get a very jarring effect. (Alex Kapranos)
This second video also known as the US version was filmed in Los Angeles, California during November 2004. It stars Flowers, Izabella Miko, and Eric Roberts in a love triangle, occurring within the context of a burlesque show. Directed by Sophie Muller, it is reminiscent of the 2001 film Moulin Rouge!.