Fifty Shades of Grey premiered on Friday 13th
February at the Eden cinemas with complete sell out shows throughout the day and weekend.
Being one of the most anticipated films of the year, there was no
doubt that the film would be a success at the box office, however, with
tickets for the premiere selling out in just a few days, expectations
were greatly exceeded and extra screens had to be opened up.
Ten days into its release the film has exceeded all expectations and
has brought in more people than any film in 2015 or in 2014 while at the
same time breaking the record for box office takings for a single film
Fifty Shades of Grey has outperformed top grossers of last year The
Hobbit and Maleficent and is expected to continue going strong and
continuing to break records throughout its release period which could be
as much as 12-16 weeks.
It is interesting to note that in its second week, film attendance
dropped by 73% in the United States but locally, Fifty Shades of Grey is
still performing stronger than many blockbusters do on their first