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This is the BTS short clip of Rihanna at work on her highly anticipated collection for River Island

I love her last sentence “I want the character to come out in the clothes without trying too hard… It’s just simple

Perfect explanation of what every collection should do. Can’t wait to see the pieces.

Enjoy the clip.

Watch on blog.37thstateonline.com

37thSTATE TOP TEN VIDEOS OF 2012

And here it is! At number one and premiering for the first time online is our latest work Rendezvous a Paris (R.A.P)

1: Rendezvous a Paris is a film documentary showcasing L.A. based luxury jeweller, Tom Binns. The film sets out to explore and reveal, to an extent, the inner workings of the brand during fashion week in Paris. We get to hear from the CEO, Cristina Viera-Newton exactly what goes on as they show their Spring/Summer collection during the most important period on the fashion calendar.

This is the first foray into fashion film by Charles Obienu, the brain behind the upstart creative consultancy known as 3hvndred. The technical work and execution was done by Bolaji Kekere-Ekun of 37thSTATE, an increasingly popular production company based in Lagos, Nigeria. The idea behind the film is to introduce a new genre, a new way of appreciating fashion film. 3hvndred believes fashion film should have depth and a story line. Over the course of history, the industry and all its members have come into being through a myriad of ways he believes will captivate, intrigue and educate the viewer.

So what does the future hold? A feature length film is in its embryonic stage. They seek to show the world that fashion film is a worthy genre, full of passion and reality that should take its rightful place in the film industry next to the likes of action, drama or Sci-Fi. Stay tuned for the next installation from 3hvndred and 37thSTATE.

Photos by TFK photography

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Video: Rihanna’s collection for River Island. The collection looks great and very wearable and according to Rihanna herself they are working on the winter collection already. Are you surprised? Don’t be…

“That Rihanna Reign just won’t let up”

Rendezvous a Paris

R.A.P (Rendezvous a Paris) from 37thSTATE on Vimeo.

Rendezvous a Paris is a film documentary showcasing L.A. based luxury jeweller, Tom Binns. The film sets out to explore and reveal, to an extent, the inner workings of the brand during fashion week in Paris. We get to hear from the CEO, Cristina Viera-Newton exactly what goes on as they show their Spring/Summer collection during the most important period on the fashion calendar.

This is the first foray into fashion film by Charles Obienu, the brain behind the upstart creative consultancy known as 3hvndred. The technical work and execution was done by Bolaji Kekere-Ekun of 37thSTATE, an increasingly popular production company based in Lagos, Nigeria. The idea behind the film is to introduce a new genre, a new way of appreciating fashion film. 3hvndred believes fashion film should have depth and a story line. Over the course of history, the industry and all its members have come into being through a myriad of ways he believes will captivate, intrigue and educate the viewer.

So what does the future hold? A feature length film is in its embryonic stage. They seek to show the world that fashion film is a worthy genre, full of passion and reality that should take its rightful place in the film industry next to the likes of action, drama or Sci-Fi. Stay tuned for the next installation from 3hvndred and 37thSTATE.

Fashion One Correspondent Search

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'Fashion One Correspondent Search: London’ is a six episode reality-based competition series with the mission to find a fashion correspondent in each of the major fashion capitals of the world.

The show seeks to develop each of the potential talents into a perfect match for Fashion One. The series is a combination of in-the-field workshops and challenges to test their reporting skills. Hopefuls are put to the test to see if they have what it takes to be the next Fashion One Correspondent.

In this London leg of the search, host Antonia O’Brien introduces to us nine talented and experienced candidates as they partake on various tests and challenges with the hope of becoming Fashion One’s next London correspondent. Joining Antonia in the judging panel are creative brand strategist, Nik Thakkar, and pop fashion designer, Fam Irvoll. Along the way, surprise guest mentor-judges will guide the contestants in order to further hone their skills in hosting and knowledge in fashion.

The finale show will be the ultimate test for the remaining hopeful correspondents as they cover events and shows during London Fashion Week. The competition peaks as each candidate scurries to get the best coverage and the interesting interviews with top personalities of the event.

A fashion correspondent is not just a pretty face - it’s someone who can get the exclusive access and deliver the story with style and confidence.

Click on the post to take you to the webpage or click here for more information.

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