Be unique, give your intentions attention.
Have you ever had an amazing idea but decided to wait until it’s been perfected before offering it to the world, only to discover that someone else had the same idea? Did you find yourself filled with envy and resentment, wishing you had just got started with what you had? Maybe your goal was to write a book, start a fashion label, facilitate a network of women to mobilise resources, or start an interpreting agency. Then suddenly you put on the television, speak to a friend or colleague and you have that dreaded realisation: they beat me to it!
Beat you to it? Are you in some kind of idea or innovation race with humanity? No you are not, success has room for everybody. It’s one thing to have an idea, but it’s a whole new ball game when it comes to setting yourself apart from the rest. Clever branding can set your idea apart from every other similar idea. It is arguable that successful branding is a combination of self-awareness and selflessness:
Self-Awareness creates a comfortable space for your idea, innovation or business to flourish. It allows you to reflect, learn and develop yourself constantly. It gives you the perfect balance of humility and confidence inspiring your idea to flourish without unhealthy conceit.
Selflessness creates room for you to think of yourself less, whilst focusing on the needs of others. Focusing on the needs of others allows your dreams and ambitions to correlate with the needs of others, thereby creating a business model that is in line with your purpose. It is arguable that businesses that are focused more on meeting the needs of others work better than those that are simply driven by the profit motive.
Many believe that as long as a business or product is functional and the instant gratification is evident in form of high profits there isn’t a need to flourish. That may simply be because they don’t understand the word “flourish”. When a tree is planted by a stream it is bound to flourish because the soil near a stream is good and there is always water there. In the same way when a business flourishes it understands not just its function but also its purpose and contribution to society as a whole. We believe that flourishing is the essence of knowing your purpose – without a sense of purpose businesses can quickly become unsustainable.
You are unique and no one can steal your ideas because your ideas are clothed in your passion, experiences and influences. Take the focus off self, never compare yourself others, and never be envious or covetous. When you feel like someone else got to an idea ahead of you, please remember that you are not in competition with him or her – instead, you are on a personal race to make the lives better for others. Success is neither a competition nor a destination, it’s a lifestyle that allows you to be present enjoying every moment as it occurs. Allow yourself to celebrate others, be your best self and appreciate your unique gifts.