2. had been occurring for a *very* long time. What happened in 2012 was that LGBT rights had majority support in ALL age brackets for the first time in the US, so Obama’s vocal support, while important, was also simply acknowledging a shift in public opinion that was ALREADY IN PLACE. The changes in 2012 were 100% predictable for anyone who had been following along at all for the last decade. So in my opinion, 1DHQ’s decision to closet Harry and Louis so harshly was a bad business decision >3. and instead of riding the crest of LGBT opinion and becoming game changers in the music industry, they chose THE WRONG SIDE OF HISTORY and defaulted to the homophobic and backward practices of conservative corporate America. I believe 1D would have been successful regardless, but we’ll never know.
Anon, you are 95% correct - if you are looking at the 18+ demographic (which polls track) and live along an ocean coast. (as in, Democratic territory).
I have looked at the graphs; many of them every year for many years. LGBTQ acceptance has been climbing slowly since the mid-80’s, predominantly among the University crowd. However, there has been a serious anomaly in the Post-911 generation: their views have swung much further conservative than past generations at their age.
It is the post-911 demographic that 1D targeted (Another dumb move, really, but that is a discussion for another post). The under 18 demographic that required two things to happen: kids with a more conservative/less-accepting shade to them to embrace the band, and their Conservative Middle america parents to fork out the money at the end of a recession.
I also believe you have grossly underestimated the importance and Impact of Obama’s May 2012 statement. That interview along gave the LGBTQ movement a 25+ point bump in the polls. It caught everyone off guard. Look at news from the November election - LGBTQ groups who had ballot initiatives on the books had to scramble to respond to their victory - many had no thought to write a “we’ve won” press release, because that just never happened.
The big problem any corporation has when considering their US business plan is that we cannot look at the “country” as a unified nation. It is 50 separate nation-states that agree on very little, especially social issues. Social change rarely sweeps the nation. It’s fought for on the ground in wave after wave of ground wars. What happened in the Summer and Fall of 2012 in the LGBTQ movement was unpredicted, and I dare say, completely unpredictable.
But one the change happens, any decision to not alter your own course is upon your own head to own. Whether it was stubbornness, an unwillingness to deviate from a business model that worked for 30 years, or internal systemic homophobia, I cannot say for certain. But Modest had their chance and blew it.