You need to show your understanding
of the following TYPES of research. Use examples to support your understanding.
What is QUALITATIVE RESEARCH e.g. film blogs, game reviews, fanzine websites, attitudes to media
products, responses to news coverage, responses to advertising campaigns,
What is QUANTITATIVE RESEARCH e.g. programme ratings, readership
circulation figures, hits on a website, box office figures, sales of CDs and
Show your understanding of the
following METHODS of research. Use examples to support your understanding.
and explain the following – interview techniques, observations,
questionnaires, surveys, types of questions, focus groups, audience panels,
participation in internet forums.
What is Secondary Research?
and explain the following –
books, journals, reference-based books and directories, periodicals,
newspapers, film archives, photo libraries, worldwide web, searching internet
forums, CD Rom databases, audio material, ratings, circulation figures,
the different PURPOSES of research?
cover the following –
RESEARCH - audience
data, audience profiling, demographics, geo-demographics, consumer behaviour,
consumer attitudes, audience awareness.
RESEARCH - product
market, competition, competitor analysis, advertising placement, advertising
- content, viability, placement
media, finance, costs, technological resources, personnel, locations.
Emma’s Tip: Relate the above to research you have already carried out on this course. You can also include when you engaged in my research a few weeks back. I will bring this evidence in next week.