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stoweboyd:

The result of a great deal of cognitive science research demonstrates that people don’t really understand how we think, how we influence each other, and the degree to which we are connected. We also lack an understanding of water, which is the most common liquid on Earth:

Everything We Think We Know About People Is Wrong - Stowe Boyd via Nexalogy blog:

[…] It turns out that people — and marketers — don’t really understand influence very well, despite being embedded in social networks their entire lives: we really don’t understand the way that we are influenced by other people. For example, if someone touches you when you first meet, you are ten times more likely to remember that person. But we are unaware, later, that the touch was the reason for our recollection. We underestimate the impact of a kind word, or the chilling effects of workplace fear. There are dozens of examples of this sort coming out of cognitive science that demonstrate that we are being strongly influenced below the conscious level, physiologically, all the time. The actions of others can make us fearful, or confident, or curious, or suspicious — and it can happen invisibly. People just don’t have a great insight into the social interactions of people, despite being involved in them. Most contemporary thinking about our social interactions is derived from an economic view that considers groups as collections of individuals, where each individual makes more-or-less rational decisions intended to maximize benefits to themselves and their loved ones. I think there is a analogy with the historical physics view of how fluids work, like water, or water specifically.

read more at Nexalogy blog

That is - in line with the scientific knowledge of our minds - because knowledge is more socially constructed and defended than we think it is. (Yes, it is a recursive truth…)