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  1. 183
    Towards a unified theory of starting up

    soundboy:

    Wired asked me to write something for the last issue about start-ups, aka that ol’ heartache. 

    Here’s my attempt at a unified theory for starting up:

    1. Find the people you believe you could build something amazing with. These are your cofounders.

    2. Find something you love deeply that could be so much better. This is your market.

    3. If you spent your lifetime on that thing, what could it become? This is your vision.

    4. What is the smallest possible thing you could build that would test whether others agree? This is your minimal viable product.

    5. Recruit the smallest team needed to build it. These are your seed investors and first hires. Be utterly ruthless about choosing people who share your values, vision and ambition level.

    6. Build it and launch it. This is your first test.

    7. Celebrate. It’s really important to do this. That was some intense stuff!

    8. Tell some people that you think will care. These are the most important people in the world now, the first ever users of your product.

    9. Is there anything about your product that your new users couldn’t live without? If not, return to step 4, it’s OK. If so, onward!

    10. Improve that specific thing that they can’t live without. See if they start to tell their friends about how great it is.

    11. Go back to step 3. Maybe it’s even bigger than you thought. If so, tell everyone in your team how so.

    12. Figure out a way to make money that is aligned with what your users can’t live without.

    13. Use that money to move faster towards your vision. This means making more users happier, faster.

    14. Go back to step 3. Making something better is addictive. Doing it with the best people in the world, for something you love, is worth the heartache.

    Great way of distilling startup life into a few key points.

     
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  3. 4

    Let’s do this.

     
  4. 38
    The Rising Generation

    5 years ago my oldest daughter was bugging me. 

    Multiple times a day she was asking if she could have a camera for Christmas. As the holiday approached the frequency reached an unbearable crescendo. I was breaking down and she knew it. In a way that only she could, she flipped the conversation to ask about different kinds of cameras I had owned over the years. As I listed off a few, I pulled out an older camera to show her different features. As I opened a slot to show her where we used to put film, she asked me a simple question that’s had a huge impact on my world view:

    What’s film?

    I was reminded of her question the other day when my younger kids were asking to play with my iPhone or iPad. Their older siblings used to ask for Teletubbies or Dora the Exlplorer because, well, there were no iPhones or iPads when they were little.

    I was reminded of her question when I saw this posted to Quora the other day and the answers it generated:

     What was daily life like before almost everyone had cell phones?

     I’m 25, so I remember some of it pretty well, but I was never an adult in the time period before ubiquitous cell phones (so I don’t have the same perspective)…What was life/the world like then? Home phones? Answering machines? No one talking/texting in public? What else?

    And I was reminded of her question yesterday at Y Combintor demo day when the younger entrepreneurs were far more proud of the colleges they’d dropped out of than those who had issued them degrees.

    There’s a new generation that’s on the rise. Their expectations, understanding and perceived value of technology is very different than any other that has come before them. My hope is that they can rise high enough to meet the emerging opportunities generations before them have made possible.

     
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    I’ve been watching how you use that phone and computer of yours and I am very, very concerned.  You need some help.  It’s OK, we all do from time to time.  Listen up and I’ll give it to you.

     
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    Thanks! That’s right Tumblr— I’m thrilled to be joining the team at the Atlantic, where I’ll be the new video editor of an exciting new project. Stay tuned! 

    theatlantic:

    Get excited. We know we are.

     
  7. 22
    Camera Canon EOS 5D Mark II
    ISO 1600
    Aperture f/4.5
    Exposure 1/125th
    Focal Length 50mm

    Achievement unlocked: make a tangible mark on a premium cable comedy show. 

    The above photo is a still from the most recent episode of Curb Your Enthusiasm. I am at least partially responsible for the hideous red and yellow tie that Jeff Garlin is wearing. 

    To explain: while in college, I was in a long form improv group called the Immediate Gratification Players. As an upperclassman, I became the director of the group (we called this position the “tsar”). One thing about college improv groups at the time (we called groups “troupes”) was that at festivals and sometimes at shows troupes would wear matching team t-shirts. Not all teams did this, and I have the feeling that it has slowly been phased out in the same way that many college teams have phased out short form in favor of long form. However, upon taking the helm, one of the duties of the tsar was to orchestrate the design and order of new t-shirts for that year. I think after seeing that a college team from New York City did not wear matching shirts, I had developed the sense that matching shirts were not cool. Wanting to make a mark while keeping the tradition alive, I decided to try to set our team apart by designing matching ties instead. Lo and behold, I chose ketchup-red and mustard-yellow striped ties with our team name written at the very bottom in black arial font. I did not mean for these to be comically hideous - I thought they would look classy. 

    After I graduated, my legacy has lived on in the form of those ties. This past year I overheard some other NYC improvisers talking about a “Harry Pottery, tie-wearing college team” at a festival they’d just been at, and I knew they were referring to my alma mater.

    A couple years later, new tsar Scott Levin set about to create an “IGP Player of the Year” award, in line with something done by some of the more prestigious institutions at our school. IGP gave the award to Jeff Garlin, and he showed up to receive it. He was made an honorary member and given a tie. He promised to wear it on Curb. And he did.

    So yes, Scott created a legitimate sounding award and somehow contacted a Famous Person and got him to show up (something which even now sounds like such an impossibly daunting task that it would never cross my mind to even propose it) but I designed the tie. On a website that basically did it for you. But still, in terms of strictly who is responsible for the ties, I can claim that fully. 

    I’d like to think that at some point Larry David made fun of the tie and Jeff had to explain why he was wearing it. No, they wouldn’t have mentioned me by name, but in a way, I was a part of that conversation.

    Tonight I will sleep soundly. 

     
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    Please, no acronyms when you email me. Whatever http stands for, write it out. SEO, write it out. Html, .com, write it out. Capeesh?
     
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    Email correspondence with an older client:

    Client: “JUST SEND THE MOCKUPS TO JOLENE AND I WILL LOOK AT THEM WHEN I GET BACK NEXT TUESDAY.”

    Me: “Sure thing. Is everything OK over there? You seem like you’re yelling everything!”

    Client: “THESE DAMN PUERTO RICAN COMPUTERS. EVERYTHING IS IN BIG TYPE.”

    Me: “Do you see the ‘caps lock’ button, or ‘bloq mayus’ just left of the ‘A’. Press that.”

    Client: “oh. oh, thanks, that’s better. I thought it was just because puerto ricans are very emotional people.”

     
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    Graham Clark in Pictures is the greatest.

    Further examples A, B, C, and (my favorite) D