This is the first of four final boards for my Happy Birthday Box Picnic (what a gob full!) and to be honest I haven’t particularly enjoyed the whole process of this entire project, I think if I had just done it at the start and actually had time to make and craft the entire picnic and photograph it ( which I intend to do!) then I would be alot happier with it, I always seem to struggle with competition briefs, and I think for me it’s because I have too much choice….
Anyway the concept is a birthday picnic for those little birthdays like your 23rd, or 31st Birthday. Are you really going to go all out every year for your birthday? If you are I envy you! This is designed as a present in itself, where you can take your friend or family member out for a nice picnic.
The picnic, being based around a small birthday, has the food theme of miniature, and works around the tag line of : For those birthdays that aren’t that big but just as special.
The styling is based around a childrens birthday party, because we are all big kids at heart, I felt this could lure the M&S customers, who probably have professional careers will want to unwind and de-stress more often than not!
Like I said I’m happy with the idea ( considering this time last week I had only just started this idea!) but I would be happier if it were photographed, and the fact I had dilly daddled for 4 weeks picking ideas…
Final major project next! Onwards and upwards!